Salud Natural is a leading online herbalist in the sale of natural products. Thanks to its extensive catalog, its variety of offers, fast shipping and very careful customer service, it has managed to position itself among one of the most relevant ecommerces of food and natural dietetics.
It was founded in 2012, and currently has a logistics warehouse with more than 15,000 references and a physical store in Madrid. It has a team of 20 professionals covering all areas of the company, and collaborates with external companies specialized in ecommerce.
Its turnover is over 7 million euros.
Working with Sergio for Herbolario Salud Natural is a very rewarding experience. His business has very specific needs and expectations, which requires personalized attention and clear and effective communication. Throughout the process, a relationship of trust and collaboration has been established in order to understand and meet the client’s objectives. Working with Herbolario Salud Natural is a constant learning and continuous improvement opportunity, as innovation and experimentation are part of the roadmap, which becomes a nice challenge to improve every day.
Jose Antonio Borja Ferrari
Marketing Automation Manager
The challenge
Herbolario Salud Natural was looking to adopt an effective Marketing Automation strategy in the long term, able to:
– Hyper-personalize the customer experience in the online store.
– Address different channels from a single platform.
– Optimize time and resources in campaign management.
– Increase the effectiveness of digital marketing actions.
– Analyze data for continuous improvement.
– Driving business growth and success.
Our work
It has been an exciting challenge, since we have been able to establish automated and personalized strategies with which we have contributed to the growth and positioning of Herbolario Salud Natural as a leading company.
We have used an advanced Marketing Automation tool that has allowed us to carry out specialized flows thanks to the machine learning algorithm and the data first approach.
All this has resulted in the success and positioning of Herbolario Salud Natural as a reference in its sector.
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