CRO Agency (Conversion Rate Optimization)
UX improvements to boost the profitability of your business
Analysis of traffic and user behavior
Analyzing the traffic of a website is a basic aspect of any ecommerce. Knowing where users come from and how they found you is crucial to be able to carry out and optimize your strategy. The goal is to attract the right user since success does not lie in the number of visits but the number of conversions.
An A / B test is about performing 2 versions of action and measuring which has performed better. It is one of the best ways to optimize a site and to be able to detect which variations help us the most to achieve our objectives.
Heat Maps and Eye Tracking
They are one of the most avant-garde techniques to know the behavior of users on a web page. With the data collected from the heat maps and Eye Tracking, we will be able to detect faults and optimize the site.
UX Research: User Test
UX Research is the study of target users and their behavior to gather information necessary for design processes. With this data, we can correct problems and create opportunities. It's about gathering valuable information that can be incorporated into the design process.
Platinum Partner Prestashop
FREQUENTLY ASKED QUESTIONS ABOUT CRO
What is CRO?
CRO is a set of techniques whose ultimate goal is to improve the conversion rate of a website. It is the process of getting your visitors to convert into customers.
What does CRO stand for?
CRO stands for Conversion Rate Optimization.
What is the role of CRO in marketing?
CRO plays a key role in the digital marketing strategy. Its ultimate goal is to achieve the best conversion rate of visits, initially anonymous, to known potential customers, with names, surnames and, above all, email address to be able to follow up and take actions to build customer loyalty.
What is the relationship between CRO and UX?
The user experience (UX) must guarantee a smooth and intuitive navigation through the website. The CRO is in charge of monitoring the actions that users take on the website, gathering useful information to optimise the site in order to increase the conversion rate. Therefore, both parties must work together.
What is UX Research?
UX Research is the study of target users and their behaviour to gather information needed for design processes. With this data we can correct problems and create opportunities. It is about gathering valuable information that can be incorporated into the design process.
What is A/B Testing?
An A/B test is about carrying out 2 versions of an action and measuring which one has had a better performance. It is one of the best ways to optimise a site and to be able to detect which variations help us more to achieve our objectives.
Our marketing team has the highest distinction in campaign management and optimisation for Google Ads.
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As an Amazon Ads partner we create and manage your campaigns. In addition, we help you to integrate your online shop with Amazon.
We are the leading agency in Spain with this certification. The highest existing level in Prestashop web agency certifications.
We are one of a few agencies certified in Shopify's Plus Partner programme in Spain. Offering the maximun guarantees on the leading ecommerce platform.
At Línea Gráfica we are one of the few companies in Spain certified in the BigCommerce solution.
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