CRO Agency (Conversion Rate Optimization)

What good is it if you bring a lot of traffic to your website if users don’t buy later? At Línea Gráfica, we are experts in CRO, and we can help you improve your conversion rate. The CRO (Conversion Rate Optimization) is a set of website improvement techniques whose ultimate goal is to increase the conversion rate. Conversion is one of the most important elements of any eCommerce. The CRO focuses on optimizing your website to make its conversion progress so that the user ends up doing what you want him to do.

UX improvements to boost the profitability of your business

UX and CRO must work together to provide users with what they are looking for and also do it pleasantly and intuitively. If the user experience is correct, we can lead users towards conversion. This is why UX is key to CRO. How do we make UX improvements?
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Analysis of traffic and user behavior

Analyzing the traffic of a website is a basic aspect of any ecommerce. Knowing where users come from and how they found you is crucial to be able to carry out and optimize your strategy. The goal is to attract the right user since success does not lie in the number of visits but the number of conversions.

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A/B test

An A / B test is about performing 2 versions of action and measuring which has performed better. It is one of the best ways to optimize a site and to be able to detect which variations help us the most to achieve our objectives.

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Heat Maps and Eye Tracking

They are one of the most avant-garde techniques to know the behavior of users on a web page. With the data collected from the heat maps and Eye Tracking, we will be able to detect faults and optimize the site.

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UX Research: User Test

UX Research is the study of target users and their behavior to gather information necessary for design processes. With this data, we can correct problems and create opportunities. It's about gathering valuable information that can be incorporated into the design process.

PrestaShop Expert

We are the highest ranked PrestaShop certified agency. All our developers are certified on this platform, which guarantees the success of your project. Rely on a 100% qualified agency.

- CRO Services


What is CRO?

CRO is a set of techniques whose ultimate goal is to improve the conversion rate of a website. It is the process of getting your visitors to convert into customers.

What does CRO stand for?

CRO stands for Conversion Rate Optimization.

What is the role of CRO in marketing?

CRO plays a key role in the digital marketing strategy. Its ultimate goal is to achieve the best conversion rate of visits, initially anonymous, to known potential customers, with names, surnames and, above all, email address to be able to follow up and take actions to build customer loyalty.

What is the relationship between CRO and UX?

The user experience (UX) must guarantee a smooth and intuitive navigation through the website. The CRO is in charge of monitoring the actions that users take on the website, gathering useful information to optimise the site in order to increase the conversion rate. Therefore, both parties must work together.

What is UX Research?

UX Research is the study of target users and their behaviour to gather information needed for design processes. With this data we can correct problems and create opportunities. It is about gathering valuable information that can be incorporated into the design process.

What is A/B Testing?

An A/B test is about carrying out 2 versions of an action and measuring which one has had a better performance. It is one of the best ways to optimise a site and to be able to detect which variations help us more to achieve our objectives.


sello partner google premier 2 - CRO Services

Our marketing team has the highest distinction in campaign management and optimisation for Google Ads.

sello partner meta 2 - CRO Services

We help you create, manage and optimise your social media campaigns.

sello partner connectif elite - CRO Services

Offer your customers personalised shopping experiences based on their behaviour in order to increase sales.

sello partner amazon ok - CRO Services

As an Amazon Ads partner we create and manage your campaigns. In addition, we help you to integrate your online shop with Amazon.

sello partner shopify plus 2 - CRO Services

We are one of a few agencies certified in Shopify's Plus Partner programme in Spain. Offering the maximun guarantees on the leading ecommerce platform.

sello partner bigcommerce 1 - CRO Services

At Línea Gráfica we are one of the few companies in Spain certified in the BigCommerce solution.

- CRO Services

We are the leading agency in Spain with this certification. The highest existing level in PrestaShop web agency certifications.

sello partner trustedshops - CRO Services

The most secure rating system for customers and ecommerce in the market, a sure bet!