CRO Services


CRO Agency (Conversion Rate Optimization)

What good is it if you bring a lot of traffic to your website if users don’t buy later? At Línea Gráfica, we are experts in CRO, and we can help you improve your conversion rate.

The CRO (Conversion Rate Optimization) is a set of website improvement techniques whose ultimate goal is to increase the conversion rate. Conversion is one of the most important elements of any eCommerce. The CRO focuses on optimizing your website to make its conversion progress so that the user ends up doing what you want him to do.

UX improvements to boost the profitability of your business

UX and CRO must work together to provide users with what they are looking for and also do it pleasantly and intuitively. If the user experience is correct, we can lead users towards conversion. This is why UX is key to CRO.

How do we make UX improvements?

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Analysis of traffic and user behavior

Analyzing the traffic of a website is a basic aspect of any eCommerce. Knowing where users come from and how they found you is crucial to be able to carry out and optimize your strategy. The goal is to attract the right user since success does not lie in the number of visits but the number of conversions.

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A/B test

An A / B test is about performing 2 versions of action and measuring which has performed better. It is one of the best ways to optimize a site and to be able to detect which variations help us the most to achieve our objectives.

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Heat Maps and Eye Tracking

They are one of the most avant-garde techniques to know the behavior of users on a web page. With the data collected from the heat maps and Eye Tracking, we will be able to detect faults and optimize the site.

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UX Research: User Test

UX Research is the study of target users and their behavior to gather information necessary for design processes. With this data, we can correct problems and create opportunities. It's about gathering valuable information that can be incorporated into the design process.

Platinum Partner Prestashop

We are the certified Prestashop agency with the highest rank. All our developers are certified on this platform, which guarantees the success of your project. Trust a 100% qualified agency.

Platinum Partner Prestashop

We are the certified Prestashop agency with the highest rank. All our developers are certified on this platform, which guarantees the success of your project. Trust a 100% qualified agency.

FREQUENT QUESTIONS

CRO is a set of techniques that have the ultimate goal of improving the conversion rate of a website. It’s about the process of getting your visitors to become customers.

CRO stands for Conversion Rate Optimization.

The CRO has a key role within the online marketing strategy. Its ultimate goal is to achieve the best conversion rate of visits, initially anonymous, to known potential customers, with names, surnames, and, above all, email addresses to be able to follow up and take actions to retain them.

The user experience (UX) must guarantee smooth and intuitive navigation through the web page. The CRO is in charge of controlling the actions that users take on the web, collecting useful information to optimize the site to increase the conversion rate. Therefore, both parties must work together.

UX Research is the study of target users and their behavior to gather information necessary for design processes. With this data, we can correct problems and create opportunities. It’s about gathering valuable information that can be incorporated into the design process.

An A / B test is about performing 2 versions of action and measuring which has performed better. It is one of the best ways to optimize a site and to be able to detect which variations help us the most to achieve our objectives.

CERTIFIED COMPANY

Prestashop Partner Platinum

We are the first agency in Spain to get the highest existing level of Prestashop web agency certifications.

AliExpress Partner

We are the developers of the Official Aliexpress module that allows you to integrate Prestashop shops in this great marketplace.

PayPal Partner

If you need to integrate paypal in a 100% customised way, we are your company.

Connectif Partner

Offer your customers personalised shopping experiences based on their behaviour in order to increase sales.

Doofinder Partner

We help you to integrate the smartest search engine on your site. Take advantage of this functionality and improve your conversions.

Google Partner

Our marketing team is made up of trusted experts who can help you with your business.

OVH Cloud Partner

We have been working with Europe's leading hosting infrastructure company for 10 years.

Trusted Shops Partner

Use the Trusted Shop certification and benefit from the extra confidence that the badge brings to your customers.