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Increase your sales with Marketing Automation
We personalize the shopping experience through marketing automation for ecommerce, boosting your sales and increasing customer satisfaction. Shall we get started?
Marketing Automation
Why use marketing automation in your business?
Improve retention
Improve retention
Through marketing automation, we can design strategies and flows aimed at keeping your existing customers and building their loyalty in the long term. The goal? Maximizing their lifetime value for the company.
Increase conversion rate
Increase conversion rate
We can also optimize critical elements of a user experience, such as navigation, design, content, offer, segmentation, call to action (CTA)... In this way, we generate more interaction, trust and commitment with the user.
Increase sales volume
Increase sales volume
We design strategies that capture customer attention and motivate purchases, maximizing sales opportunities. Thanks to this, we not only increase conversions, but also improve customer satisfaction, driving continuous sales growth.
Enable customization in your ecommerce
Enable customization in your ecommerce
Through different workflows, we can create unique and personalized shopping experiences that improve your brand perception and increase your conversion rate. For example, we can show personalized content or products based on your customers' interests or purchasing patterns.
Improve customer experience
Improve customer experience
Through different flows, we can improve every touchpoint of the customer journey, from the first interaction to post-sales support, including personalized welcome messages and loyalty programs.
Offers omnichannel
Offers omnichannel
In the era of ecommerce, the ability to integrate and synchronize multiple channels into a single platform is essential. At Línea Gráfica we use a single marketing automation platform where you can view all of your ecommerce data in one place.
We are partners of Connectif and Klavillo
This guarantees our team's knowledge of both tools. With Línea Gráfica, success is guaranteed!
Marketing Automation for B2B and B2C
We master Automation in B2B
Marketing automation for the B2B sector will help you save time and get leads. Why? Because we can work on automating commercial processes that are normally carried out manually, freeing you from having to carry them out and saving you time for other types of tasks.
In addition, we can design flows with which you can manage and nurture leads in the different stages of the sales funnel . But that's not all. With the possibilities offered by marketing automation, we can design specific actions for groups of clients, such as themed newsletters for their type of business and even promotional landing pages so that you can give a boost to certain products or categories . Marketing automation offers endless possibilities for the b2b market!
We lead Automation in B2C
For any ecommerce that aspires to stand out and outperform the competition, marketing automation is essential . We specialize in mastering automation techniques specific to the B2C market.
Our expert team creates and executes meticulously designed workflows that not only help recover abandoned carts but also optimize retargeting strategies. In addition, we develop personalized newsletters packed with attractive offers and promotions, designed to capture customer attention and encourage conversion.
With these advanced tactics, we boost the effectiveness of your campaigns, elevating customer interactions and maximizing conversion rates, so that your business not only competes, but leads in its sector .
Channels we can work with
Marketing automation is not just about the email channel. There is much more to it than just sending a newsletter. At Línea Gráfica we work with the web channel, the SMS channel, push and even Ads through automated strategies.
The email channel is one of the most effective, which is why we design personalized email campaigns and email automations that encourage customer interaction and loyalty.
Web
We optimize your e-commerce with web content to turn visits into conversions. From personalized pop-ups to specific landing pages, everything is designed to improve the user experience and increase conversion.
SMS
We use text messages to reach your customers directly with immediate notifications of their abandoned cart, visited products or offers and promotions, taking advantage of their high opening rate.
Push Notifications
We send push notifications to mobile and desktop devices to keep your customers informed and engaged , even when they're not actively browsing your site.
Digital Advertising (Ads)
By integrating marketing automation with your advertising campaigns, we segment and personalize your ads to efficiently reach specific audiences and improve the return on investment on platforms such as Google Ads.
What can we offer you as a marketing automation agency?
Proven expertise Connectif Elite and Data First Partner!
We are Connectif's first Data First partner and one of the few certified with the Elite badge, the highest qualification in the tool's partner program.
Certified as Klaviyo Partners
We are also a partner of Klaviyo, an intelligent marketing automation tool, which guarantees the team's knowledge of the tool. With Línea Gráfica, success is guaranteed!
More than 15 years of experience in the ecommerce sector
Experience counts. At Línea Gráfica we have been in the ecommerce sector for over 15 years, which has given us a deep understanding of the online world.
Vision focused on your goals
Our leitmotiv is to understand your business and your objectives in depth in order to design personalized strategies that help you achieve sustainable growth, ensuring that each action is aligned with your short- and long-term goals.
Analysts and honest
We analyze your project and provide you with a monthly report. These reports focus on analyzing the most relevant KPIs of your marketing automation strategy, providing clear insights and recommended actions to continuously optimize your ecommerce performance.
Experts in Various Ecommerce Platforms
At our agency, we understand that excellence in digital marketing requires both strategic and technical mastery. That's why our team is highly trained in leading platforms such as Shopify, PrestaShop and WordPress, recognizing that each has its technical particularities to take into account for marketing automation actions.
Our pride, the satisfaction of our customers
“Highly recommended! We had been changing agencies for a long time until we came across Línea Gráfica through a direct recommendation. They are great professionals who listen and advise their clients in a professional and, above all, rational manner.”
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“They have a very professional, friendly and proactive team. They are always there when you need them. They also offer a wide range of services to help you with your e-commerce.”
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“Super professional and proactive marketing team. Something that is hard to find. Many times we are faced with so many things that we don't know where to go. The Línea Grafica team is able to guide and autonomously resolve the needs. No sooner said than done."
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“We have been collaborating with Línea Gráfica since December 2023, and we are very satisfied with the results. From the beginning, they have demonstrated a deep understanding of our vision and objectives, designing a strategy that has driven our business to new levels. “I would like to highlight the great team of professionals behind the agency, who have guided us from the beginning, resolving doubts and offering suggestions proactively.”
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Do you have questions about any of our marketing automation services?
Frequently Asked Questions
Marketing automation can have a significant impact on an ecommerce site by improving customer experience, increasing lead conversion into sales, reducing shopping cart abandonment, and fostering customer loyalty through personalized tracking and retargeting campaigns.
Connectif uses data such as user behavior on the website, interactions with emails and other marketing channels, customer demographic and contact information, and past transactions, among others, to segment audiences, personalize messages, and measure the performance of marketing campaigns. As a digital marketing and marketing automation agency , we design actions using customer data to impact them in a personalized way.
La correcta recepción de correos exige configurar registros DNS de autenticación estricta: SPF, DKIM y políticas DMARC alineadas con el dominio remitente.
Sin estos tres protocolos, los proveedores como Google y Yahoo rechazan los envíos masivos o los desvían a la carpeta de correo no deseado. Además, implementamos un proceso de calentamiento progresivo de direcciones IP dedicadas cuando el volumen supera los 50.000 envíos mensuales. La higiene continua de la lista elimina direcciones rebotadas o inactivas durante más de 90 días, salvaguardando la reputación técnica de tu marca frente a los filtros algorítmicos vigentes este 2026.
Los flujos automáticos basados en eventos generan entre 3 y 5 veces más ingresos por correo entregado que los envíos editoriales genéricos.
Una newsletter comunica novedades de manera uniforme a toda la base de datos, mientras que una secuencia automática responde a disparadores exactos del usuario en la web:
- Recuperación de carrito abandonado: impacto en ventanas críticas de 1 a 24 horas tras abandonar el proceso.
- Bienvenida con incentivo dinámico: conversión inmediata adaptada a la categoría donde se registró el suscriptor.
- Flujo de reactivación: ofertas dirigidas a clientes sin actividad de compra durante 60 o 120 días.
Ambos sistemas deben coexistir, pero la automatización garantiza ingresos predecibles sin depender de calendarios de publicación constantes.
Las primeras conversiones directas se registran en los primeros 14 días tras activar los flujos clave de captación y recuperación de compra.
Durante las dos primeras semanas de trabajo ejecutamos la conexión técnica de eventos y la puesta en marcha del flujo de carrito abandonado y bienvenida. A partir del segundo mes, una vez recopilados datos reales de navegación, aplicamos segmentación por umbrales de gasto y afinidad de producto. Hacia el tercer mes de optimización iterativa, el canal suele consolidar entre el 20% y el 35% de la facturación global de la tienda online.
Controlamos la fatiga del suscriptor mediante reglas de exclusión inteligente y límites estrictos de contactos por usuario en periodos de 7 días.
Cada suscriptor recibe comunicaciones calculadas según su grado de interacción previa y su historial de compras:
- Compradores frecuentes: reciben comunicaciones sobre lanzamientos preferentes y reposiciones de productos de consumo periódico.
- Usuarios en fase de consideración: acceden a contenido pedagógico sobre el catálogo antes de insistir con descuentos directos.
- Contactos con baja tasa de clics (CTR): ven reducida su frecuencia de contacto a un único envío mensual para evitar quejas por spam.
Toda la operativa cumple estrictamente la normativa europea de protección de datos personales mediante sistemas de consentimiento explícito.
Sincronizamos directamente la base de datos de tu tienda online con el software de envíos mediante llamadas API seguras y webhooks en tiempo real.
Esta vinculación técnica permite que los correos muestren precios vigentes, disponibilidad de inventario en tiempo real y recomendaciones automáticas basadas en existencias reales. Si un producto agota existencias durante una campaña activa, las plantillas HTML responsive reemplazan automáticamente los bloques promocionales por referencias equivalentes. Trabajamos junto a tu equipo de desarrollo o a través de nuestra agencia de marketing digital para mantener la integridad técnica en cada transacción.
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