AI and Agentic Commerce Consulting for Businesses and SMEs

Experts in artificial intelligence consulting

Artificial intelligence is not the future; it's the current competitive standard. At Línea Gráfica, we don't just implement technology; we integrate solutions that redefine operational efficiency. Our focus is on tangible results:

Reduction of operating costs

Automation of repetitive tasks

Decision-making based on predictive data

AI Strategic Consulting : Beyond Technology

The success of a project lies not in the tool, but in the strategy. Our AI strategic consulting designs the perfect roadmap for your organization before writing a single line of code. We analyze your current infrastructure and identify pain points where AI can deliver the greatest value. We avoid generic solutions, focusing instead on context engineering to ensure AI models have the right information at the right time.

Prepare the data architecture for AI agents and MCP protocols

Ensure your website or catalog is visible in AI Mode

Define your roadmap for AI adoption

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Tailored solutions for each type of business

We understand that the needs of a multinational corporation differ from those of a growing business. Therefore, we tailor our methodology to maximize impact based on your scale.

AI consulting for businesses and large corporations

For large organizations, the challenge is data integration and governance. Our AI consulting for businesses specializes in:

Deployment of private LLMs: Maximum security for your corporate data.
MCP protocol implementation: Ensures your data architecture is accessible to AI.
GEO and AEO Optimization: Positioning in generative search engines.
Large-scale automation: AI agents for customer service and logistics.

We help reduce customer churn through advanced predictive analytics and AI-powered Business Intelligence systems.

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AI Consulting for SMEs: Accessible Innovation

We democratize access to cutting-edge technology. Our AI consulting for SMEs is designed to deliver a fast return on investment with controlled implementation costs.

You don't need a massive IT department. We implement:

Intelligent chatbots for appointment management (WhatsApp).
Virtual assistants to optimize human resources.
Content generation and marketing automation tools.

Boost your competitiveness and free your team from administrative tasks so they can focus on selling.

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AI Consulting

Our methodology : Context engineering

Most AI agent failures are due to poor context. At Línea Gráfica, we differentiate ourselves through our specialization in the quality of information provided to the AI's working memory. Our AI consulting services include:

Natural Language Processing (NLP)

For seamless human-machine communication.

Machine vision

Image analysis and automated quality control.

Team building

Courses for managers (CAIO) and employees to ensure internal adoption.

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Why us? [We give you 6 compelling reasons]

1

More than 15 years of experience in the world of electronic commerce

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One of the only Agencies in Spain with the Shopify Plus Partner certification

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Highly qualified and certified multidisciplinary team

4

Specialized in national and international projects

5

First Prestashop Platinum Partner agency in Spain

6

Ecommerce services 360: Marketing, hosting, consulting, development, and software billing

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When big companies endorse us, it must be because we do things right, don't you think? Don't hesitate any longer and trust our team of professionals. Leave it in our hands and you'll see!

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Frequently Asked Questions

An AI consultancy can identify hidden inefficiencies, automate time-consuming manual processes, and improve the customer experience through mass personalization. The end result is increased profitability and greater scalability.

Yes. Our AI consulting for SMEs focuses on quick wins. We implement low-cost, high-impact tools, such as customer service automation or inventory management, that generate savings from the first month.

The technical implementation focuses on installing the software. The AI strategic consulting analyzes the why and the wherefore. We define business objectives, data governance, and expected return to ensure that the technology serves the business, and not the other way around.

MCP implementation is the standard that allows your catalog to be readable by AI agents on platforms like Google and Shopify. Without this protocol, your page cannot be discovered or sold directly to intelligent search engines, drastically limiting your reach and direct sales potential.

{"id":633616695605,"title":"SLMs vs LLMs: How to leverage small models for efficient ecommerce?","created_at":"2025-09-23T12:19:49+02:00","body_html":"\u003cp\u003eArtificial intelligence is evolving rapidly, and with it, the ways to apply it in e-commerce. In recent months, a key debate has gained traction: \u003cstrong\u003eis it better to focus on small language models (SLMs) or large language models (LLMs)?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e This isn't just a technical issue. Depending on your choices, efficiency, costs, and even how your e-commerce business competes will change.\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eWhat are SLMs and LLMs in artificial intelligence?\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e \u003cstrong\u003eLarge Language Models (LLMs)\u003c\/strong\u003e are large-scale models trained on enormous volumes of data. Their advantage lies in their versatility: they understand complex contexts and generate rich and detailed responses.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSmall Language Models (SLMs)\u003c\/strong\u003e , on the other hand, are smaller and more specialized. They operate with fewer parameters, but are optimized to solve specific tasks quickly and efficiently.\u003c\/p\u003e\n\u003cp\u003e If LLMs are a Swiss Army knife that covers almost any situation, SLMs are a precision tool designed for a specific use.\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eAdvantages of SLMs versus LLMs for ecommerce\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e \u003cstrong\u003eThe main appeal of SLMs lies in their efficiency\u003c\/strong\u003e . They respond faster, consume fewer resources, and reduce costs. For an e-commerce business, this means integrating AI without the need for large infrastructures or exorbitant investments.\u003c\/p\u003e\n\u003cp\u003e They also offer added control. Because they can run locally, they improve privacy and reduce reliance on external servers. Furthermore, since they are trained in a specific domain—such as customer service or inventory management—they tend to provide more accurate answers than a generalist LLM.\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eLimitations of SLMs compared to LLMs\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e Their weakness is clear: \u003cstrong\u003ethey don't reach the reasoning level of an LLM\u003c\/strong\u003e . When the task requires handling extensive contexts, solving complex problems, or generating creative content, SLMs fall short.\u003c\/p\u003e\n\u003cp\u003e They're not that versatile either. A SLM focused on customer service won't be useful for creating blog posts or analyzing market trends. And to work well, they need quality training, which can require some initial effort.\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eUse cases of SLMs in ecommerce\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e In the day-to-day operations of an ecommerce business, \u003cstrong\u003eSLMs find their place in very specific tasks\u003c\/strong\u003e : chatbots that answer frequently asked questions, product recommendation systems, quick stock predictions, or automatic classification of customer reviews.\u003c\/p\u003e\n\u003cp\u003e They also stand out as multilingual support for stores that sell in different countries, offering translations or adapted answers without the need for a large-scale model.\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eWhen to choose SLMs and when to choose LLMs for your online business?\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e The choice depends on the objective. SLMs are the logical option if you're looking for operational efficiency and cost reduction. LLMs make sense when you need creativity, in-depth analysis, or a broader perspective.\u003c\/p\u003e\n\u003cp\u003e In many cases, the answer isn't to choose, but to combine. An SLM can handle day-to-day operations, while an LLM supports strategic tasks such as content creation or market research.\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eFuture of SLMs in e-commerce\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e The future points to increasingly specialized models. We will see SLMs designed for specific sectors, natively integrated into platforms like Shopify or WooCommerce, and accessible even to small businesses.\u003c\/p\u003e\n\u003cp\u003e This opens the door to a more competitive e-commerce market, where AI will no longer be a privilege of large brands, but a real tool to optimize any online store.\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eWhich is the best option for you?\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e There's no single answer. If your priority is efficiency, start with SLMs. If you're looking for depth and breadth, LLMs will give you more options. But the most robust strategy is usually a combination: smaller models for day-to-day operations and larger models for key decisions.\u003c\/p\u003e\n\u003cp\u003e In an increasingly demanding market, the difference will not be in using AI or not, but in knowing how to choose the model that best suits your needs.\u003c\/p\u003e","blog_id":112801841461,"author":"Christian Fernández Campos","user_id":116371587381,"published_at":"2025-09-23T12:19:48+02:00","updated_at":"2025-09-23T12:19:49+02:00","summary_html":"","template_suffix":"article","handle":"slms-vs-llms","tags":"","image":{"created_at":"2025-09-23T12:19:49+02:00","alt":"SLMs vs LLMs","width":952,"height":572,"src":"\/\/www.lineagrafica.es\/cdn\/shop\/articles\/slms-vs-llms.webp?v=1758622789"}}{"id":634025214261,"title":"My 7 tips to rank in LLMs and multiply your mentions","created_at":"2025-11-20T10:55:55+01:00","body_html":"\u003cp\u003e If your brand \u003cstrong\u003eisn't being mentioned in AI responses\u003c\/strong\u003e , you're losing visibility in the new marketplace: \u003cstrong\u003eLLMs\u003c\/strong\u003e . This article is my roadmap—the one I use daily—for \u003cstrong\u003epositioning yourself in LLMs\u003c\/strong\u003e (LLMO\/GEO) and \u003cstrong\u003eincreasing mentions\u003c\/strong\u003e in search engines like Perplexity, Copilot, and Google's generative summaries.\u003c\/p\u003e\n\n\u003cp\u003e I'm Christian, Head of SEO at \u003cstrong\u003eLínea Gráfica, \u003ca href=\"\/en\" title=\"eCommerce agency\"\u003ean eCommerce agency\u003c\/a\u003e\u003c\/strong\u003e . Today I want to share \u003cstrong\u003e7 proven tips\u003c\/strong\u003e to improve your eCommerce visibility and mentions across different LLMs. The idea is simple: to ensure that any LLM understands \u003cstrong\u003eyour expertise\u003c\/strong\u003e , can \u003cstrong\u003econfidently reference\u003c\/strong\u003e you, and, most importantly, that this impact is \u003cstrong\u003emeasurable and repeatable\u003c\/strong\u003e . We'll start with what makes the biggest difference: \u003cstrong\u003ecitations and statistics\u003c\/strong\u003e that models actually want to use.\u003c\/p\u003e\n\n \u003ch2\u003e\u003cstrong\u003e1) Citations and statistics: how to choose sources that LLMs actually reference\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e LLMs love evidence-based content. If your pages include recent data and clear citations, the likelihood of a RAG-based engine (e.g., Perplexity or Copilot) selecting you as a canonical source increases. I approach this with three practical rules:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eFreshness and traceability.\u003c\/strong\u003e Prioritize studies from the last 12–18 months, including author, date, and method. When citing, always place the source near the data point (not at the end of the post), because LLMs extract context from fragments.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eThematic authority and diversity.\u003c\/strong\u003e It blends papers\/organizations (universities, regulators, institutes), sector reports, and proprietary data. In my case, when I tried including a mini internal study (sample, methodology, limitations, and simple graphs), I started seeing more mentions in generative summaries for specific long-tail keywords.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eUse a format that facilitates scraping.\u003c\/strong\u003e Avoid \"images with text.\" Use HTML tables, ordered lists, and subheadings that contain the exact question that the data answers.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e \u003cstrong\u003e2) “Cite your sources!”: formats, location and practical examples\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e It's worth repeating because it makes all the difference: Cite your sources! And the more recent the sources, the better. I use two patterns that LLMs \"read\" very well:\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003ePattern 1 — Short contextual quote.\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cem\u003e“63% of X… — Source: Y Report (2025)”\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e Place it immediately after the data. If you use links, add a descriptive anchor (not \"here\").\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003ePattern 2 — End-of-section reference block.\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e A mini-bibliography for each section, not just at the end of the article. This creates multiple semantic anchor points.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhere to put the links:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Along with the data.\u003c\/li\u003e\n\n\u003cli\u003e In subheading H3, if you summarize a question.\u003c\/li\u003e\n\n\u003cli\u003e In callouts when the source \u003cem\u003e\"is an authority\"\u003c\/em\u003e on the subject.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cstrong\u003ePersonal tip:\u003c\/strong\u003e When optimizing key pieces, I include 2–3 fresh quotes and 1 evergreen (guides or papers that don't become outdated quickly). And, if the site has other related pieces, I link to them with anchor text that reinforces the entity (“SEO market research 2025”, “LLMO glossary”, etc.). This well-named interlinking helps the model understand your area of expertise.\u003c\/p\u003e\n\n\u003ch2\u003e \u003cstrong\u003e3) Technical terms (without losing clarity): script to sound expert and conversational\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e LLMs recognize expert terminology… but they also penalize opacity. My style guide:\u003c\/p\u003e\n\n\u003cp\u003e First the answer, then the precision. I start each section with a simple sentence that anyone can understand. Then I introduce the correct technical term (e.g., RAG, embeddings, anchors, entity, LLMO, GEO).\u003c\/p\u003e\n\n\u003cp\u003e Definition of 1 line. “RAG = retrieve external content to enrich the model's response”.\u003c\/p\u003e\n\n\u003cp\u003e Minimal example. “If a user asks X, our paragraph with figures and link Y is what the engine retrieves.”\u003c\/p\u003e\n\n \u003cp\u003eSidebar glossary. In large projects, I maintain a reusable glossary. When I did this, I noticed greater consistency in how we were cited for related topics.\u003c\/p\u003e\n\n\u003cp\u003e The phrase I usually use is: “Use technical terms when applicable.” And I add: “Explain them as if you were telling a customer in 20 seconds.”\u003c\/p\u003e\n\n\u003ch2\u003e \u003cstrong\u003e4) Semantic research with DinoRank: breadth, intent, and clusters that do rank (my stack)\u003c\/strong\u003e \u003c\/h2\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/logo-dinorank.webp?v=1763635122\" alt=\"DinoRank logo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\n\u003cp\u003e It's no secret: I love \u003ca href=\"https:\/\/dinorank.com\/\" title=\"Dinorank\"\u003e\u003cstrong\u003eDinoRank\u003c\/strong\u003e\u003c\/a\u003e . For pieces seeking visibility in LLMs, I use it like this:\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eKeyword Research + semantic breadth\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e I map related entities and long-tail keywords with informational\/mixed intent. With the new \u003ca href=\"https:\/\/dinorank.com\/seccion-keyword-research\/\" title=\"Keyword Research\"\u003eKeyword Research\u003c\/a\u003e module, I generate clusters and prioritize topics with real opportunity (volume + gap + affinity to the site's entity).\u003c\/p\u003e\n\n \u003ch3\u003e\u003cstrong\u003eDinoBrain for content that ranks, not filler.\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp\u003e I use it as a specialized SEO co-pilot (not as a copywriter). It gives me angles and points of evidence to respond better than the competition. “DinoBrain is brutal” for this — and yes, I say that a lot because I see it in real projects.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eDinoRank Copilot for SEO questions and outlines\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e When things get complicated (e.g., how to model a How-To vs. FAQ in a specific category), \u003ca href=\"https:\/\/dinorank.com\/blog\/copilot\/\" title=\"Dinorank Copilot\"\u003eDinorank Copilot\u003c\/a\u003e —trained by top SEOs—helps me solve it in minutes. The result is a more robust outline and consistent markup.\u003c\/p\u003e\n\n\u003cp\u003e Practical results for clients: better entity consistency between pieces, more exact matches with user queries, and content that LLMs understand at a glance.\u003c\/p\u003e\n\n\u003ch2\u003e \u003cstrong\u003e5) Smart JSON-LD: FAQ + How-To + Article to gain coverage\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003eIf there's one thing I've noticed that makes life easier for LLMs, it's good structured markup. My basics:\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eArticle Schema\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e headline, author, datePublished, dateModified, about (list of subject entities), citation (yes, you can include formal references).\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eFAQPage Schema\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Clear question, brief answer (2–3 sentences) and, if applicable, a link to the section of the article that expands on it.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eHow-To outline (if applicable)\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Steps with verbs in the infinitive, materials\/tools, duration.\u003c\/p\u003e\n\n\u003cp\u003e Always validate using Rich Results Test and Schema Markup Validator. I mark up FAQs with the actual questions I see in long-tail keywords; when I started doing this, I noticed that some LLMs were literally using my Q\u0026amp;As to answer them.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eExample template (FAQPage)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;script type=\"application\/ld+json\"\u0026gt;\u003c\/p\u003e\n\n\u003cp\u003e {\u003c\/p\u003e\n\n\u003cp\u003e \"@context\":\"https:\/\/schema.org\",\u003c\/p\u003e\n\n\u003cp\u003e \"@type:FAQPage\",\u003c\/p\u003e\n\n\u003cp\u003e \"mainEntity\":[\u003c\/p\u003e\n\n\u003cp\u003e {\u003c\/p\u003e\n\n\u003cp\u003e \"@typeQuestion\",\u003c\/p\u003e\n\n\u003cp\u003e \"nameWhat is LLMO and how does it differ from traditional SEO?\",\u003c\/p\u003e\n\n\u003cp\u003e \"acceptedAnswer\":{\u003c\/p\u003e\n\n\u003cp\u003e \"@type\":\"Answer\",\u003c\/p\u003e\n\n \u003cp\u003e\"LLMO focuses on appearing as a source in AI-generated answers. SEO works on ranking in search results pages. Both share an on-page\/off-page foundation, but LLMO prioritizes citations, entity, and structured data.\"\u003c\/p\u003e\n\n\u003cp\u003e }\u003c\/p\u003e\n\n\u003cp\u003e },\u003c\/p\u003e\n\n\u003cp\u003e {\u003c\/p\u003e\n\n\u003cp\u003e \"@typeQuestion\",\u003c\/p\u003e\n\n\u003cp\u003e \"nameWhich JSON-LD schemes are most helpful for LLMs?\",\u003c\/p\u003e\n\n\u003cp\u003e \"acceptedAnswer\":{\u003c\/p\u003e\n\n\u003cp\u003e \"@type\":\"Answer\",\u003c\/p\u003e\n\n\u003cp\u003e \"text: FAQPage, Article, and HowTo. Use them with real questions, short answers, clear dates, and, if applicable, the citation property in Article.\"\u003c\/p\u003e\n\n\u003cp\u003e }\u003c\/p\u003e\n\n\u003cp\u003e }\u003c\/p\u003e\n\n\u003cp\u003e ]\u003c\/p\u003e\n\n\u003cp\u003e }\u003c\/p\u003e\n\n\u003cp\u003e \u0026lt;\/script\u0026gt;\u003c\/p\u003e\n\n\u003ch2\u003e \u003cstrong\u003e6) Structure that LLMs love: H2\/H3, lists and direct answers\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e Page architecture is crucial. My favorite pattern:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Unique title (H1) with the clear promise.\u003c\/li\u003e\n\n\u003cli\u003e H2 per objective (each H2 corresponds to a specific intention).\u003c\/li\u003e\n\n\u003cli\u003e H3 as exact user questions.\u003c\/li\u003e\n\n\u003cli\u003e Numbered lists for processes and tables for data.\u003c\/li\u003e\n\n\u003cli\u003e A “Short Answer” block of 2–3 lines at the beginning of each section.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003eWhen I tested the \"answer first\" approach, I found that search engines extracted the key paragraphs more easily (and therefore, more mention options). And if you add FAQs at the end of each H2 heading, you address common questions and create material that LLMs love to reuse.\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Lightning template for an H2 section\u003c\/li\u003e\n\n\u003cli\u003e Short answer: 2 lines with the conclusion.\u003c\/li\u003e\n\n\u003cli\u003e Evidence: 1 fact or example + quote.\u003c\/li\u003e\n\n\u003cli\u003e How to apply it: numbered steps.\u003c\/li\u003e\n\n\u003cli\u003e Short FAQ: 1–2 questions with 2-sentence answers.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003ch2\u003e \u003cstrong\u003e7) Measure and optimize your generative visibility: audit and testing by engine\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e What isn't measured, doesn't improve. I conduct a monthly audit focused on LLMs:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Blind tests in Perplexity\/Copilot\/AI Overviews with your target queries: Are you cited? What snippet do they extract?\u003c\/li\u003e\n\n\u003cli\u003e Intention coverage matrix: information, comparisons, how-to, soft transactional.\u003c\/li\u003e\n\n\u003cli\u003e Mapping gaps: questions you haven't yet answered on any URL.\u003c\/li\u003e\n\n\u003cli\u003e Strengthen entity: add 1–2 pillar pieces and 3–4 satellites with semantic interlinking.\u003c\/li\u003e\n\n \u003cli\u003eQuarterly updates of figures and graphs (remember: date visible).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e In my case, when I added flagged FAQs, remade internal anchors and updated figures in 3 key posts, mentions in LLM answers increased for brand + generic queries (“best tools for…”, “guide to…”).\u003c\/p\u003e\n\n\u003cp\u003e If I had to choose one takeaway, it would be this: \u003cstrong\u003eLLMs reward clear evidence within a clean architecture\u003c\/strong\u003e . It's not magic; it's a process. My seven tips work because they align \u003cstrong\u003erecent citations\u003c\/strong\u003e , \u003cstrong\u003estructure H2\/H3 headings in a question-like format\u003c\/strong\u003e , \u003cstrong\u003euse JSON-LD\u003c\/strong\u003e , and \u003cstrong\u003efocus on thematic entity\u003c\/strong\u003e around what you actually want to be cited for.\u003c\/p\u003e","blog_id":112801841461,"author":"Christian Fernández Campos","user_id":116371587381,"published_at":"2025-11-20T11:36:09+01:00","updated_at":"2025-11-20T11:38:59+01:00","summary_html":"","template_suffix":"article","handle":"como-posicionarte-llms","tags":"","image":{"created_at":"2025-11-20T11:38:59+01:00","alt":null,"width":952,"height":572,"src":"\/\/www.lineagrafica.es\/cdn\/shop\/articles\/como-posicionarte-llms_ae216001-347a-4243-bbab-a70d36e32867.webp?v=1763635139"}}{"id":629034549557,"title":"How to generate leads in your B2B business?","created_at":"2024-10-10T10:49:16+02:00","body_html":"Do you want to increase your B2B lead generation? At Línea Gráfica we have prepared this article for you so that you can take your B2B business to the next level. But to get started, it is essential to understand the important steps and ways to generate leads. Throughout the article, we will look at different points, from what leads are to how to attract new B2B clients. Thanks to this article, you will learn how to attract and convert leads, thus boosting the growth of your business. Join us on this journey and discover how to transform your B2B lead generation approach to obtain tangible results. Let's get started! ✨\n\u003ch2\u003e \u003cstrong\u003eWhat are B2B leads?\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003eB2B leads are the \u003cstrong\u003epotential customers of companies that you have in your database.\u003c\/strong\u003e That is, everything that has to do with contact information, such as personal information such as phone number or email, of people who make purchasing decisions within those organizations. Unlike the B2C market, where companies try to obtain contact data from visitors to fill them with information and messages that bring them closer to the brand, in B2B the process is a bit more complex. Typically, this is done through email marketing campaigns. When these leads are ready to buy, that's when the sales team comes into play to close the deal. In B2B, your goal is to identify leads that actually have the power to make a purchasing decision. This is not as simple as in B2C, because business-oriented solutions are often very specific. Once you find interested companies, more questions may arise. Like, for example, who in the company will make the purchasing decision? Will this person need approval from a committee? When is the best time to try to close the sale? As you can imagine, selling in the \u003ca href=\"https:\/\/www.lineagrafica.es\/que-es-b2b-o-business-to-business\/\"\u003eB2B market\u003c\/a\u003e involves a number of challenges and can be somewhat complex, especially if the strategy is not well structured from the beginning. However, if you provide your sales team with leads with a solid conversion potential, you are likely to increase the chances of success and ensure a great return on investment. You can successfully achieve this if you trust a marketing team like Línea Gráfica to carry out your B2B business strategy. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/generar-leads-b2b.jpg?v=1728918200\" alt=\"Generate b2b leads\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\n \u003ch2\u003e\u003cstrong\u003eGenerating B2B leads: Step by step\u003c\/strong\u003e\u003c\/h2\u003e \nB2B lead generation is essential to achieving growth for any business. How do you achieve it? There is no single approach to doing so, so it is essential to make sure which one works best for your business. Before we discuss the steps to follow, it is important that you understand the importance of digitizing your business. Lack of automation in your company can lead to errors, such as duplicate orders or incorrect shipments, which can negatively affect your company. By determining your market niche as the main horizon, companies use technology to improve their operations and internal processes. By implementing new digital tools, companies can make more informed management decisions, allowing them to increase their competitiveness and profitability. In addition, these tools allow companies to be more effective, meaning they can complete more tasks in less time. Below, we will tell you three steps to generate B2B leads, as some keys to take your B2B lead capture strategy to success.\n \u003ch3\u003e\u003cstrong\u003eStep 1\u003c\/strong\u003e\u003c\/h3\u003e \nA good way to achieve your B2B lead capture is \u003cstrong\u003ethrough active prospecting\u003c\/strong\u003e . It is very important not to make certain common mistakes, such as buying email lists. This method is not only useless, but we also tell you the reasons below: It is illegal to collect and store personal data without the consent of the people. You could end up facing spam complaints, which would harm the reputation of your company. You have to focus on identifying who you want to sell to. What is the profile of your ideal client? You must take into account the size of the company, its turnover and the area in which it operates. Also, how to identify current clients and which ones generate more profitability. You must ask yourself some questions, such as, why would that client be interested in your company? What difference can your company offer compared to your competition? You can use the Internet to search for information about companies. Social networks, such as LinkedIn, are great for this or obtain important information on trade association websites. Organize this data and use it to contact these companies.\n \u003ch3\u003e\u003cstrong\u003eStep 2\u003c\/strong\u003e\u003c\/h3\u003e\n\n \u003cstrong\u003eThe more business contacts you have, the more sales opportunities you can generate.\u003c\/strong\u003e Understanding the importance of lead generation is essential for any company. At Línea Gráfica, as \u003ca href=\"https:\/\/www.lineagrafica.es\/pages\/marketing-b2b\"\u003eB2B marketing\u003c\/a\u003e specialists, we consider generating leads to be your most important goal. In \u003ca href=\"https:\/\/www.lineagrafica.es\/pages\/email-marketing\" target=\"_blank\"\u003eB2B marketing\u003c\/a\u003e , selling to companies is not as simple as selling to end consumers. The process is more complex and requires more time. However, it is possible to optimize this process before the sales team takes action.\n\u003ch3\u003e \u003cstrong\u003eStep 3\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003eInbound marketing is a great way to increase your lead base. Most professionals who have used this form of marketing have achieved positive results. In any B2B lead generation strategy, inbound marketing is very important. Well-crafted content can attract people who make purchasing decisions within companies. In digital marketing, \u003ca href=\"https:\/\/www.lineagrafica.es\/lead-magnet\/\" target=\"_blank\"\u003e\u003cstrong\u003eebooks\u003c\/strong\u003e\u003c\/a\u003e are an excellent resource for generating leads, since visitors must enter their contact information to access the content. But this is not the only way to capture that information. Another strategy is \u003cstrong\u003enewsletter subscription\u003c\/strong\u003e . Make sure that some articles on your blog invite visitors to join your community. This invitation can be through a call to action (CTA) in the sidebar, in the header of the blog or through a pop-up. You can also use a WordPress plugin that displays a message when the visitor tries to leave the page. In that box, you can offer an ebook or a newsletter subscription. \u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/leads-negocio-b2b.jpg?v=1728918235\" alt=\"B2B business leads\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\n \u003cp\u003eIf you want to see more to boost sales, we recommend you read our article -\u0026gt; \u003ca href=\"https:\/\/www.lineagrafica.es\/potencia-tus-ventas-con-lead-scoring\/\" target=\"_blank\"\u003eBOOST YOUR SALES WITH LEAD SCORING: 4 INFALLIBLE STRATEGIES\u003c\/a\u003e\u003c\/p\u003e","blog_id":112801841461,"author":"María Gallardo","user_id":null,"published_at":"2024-05-31T12:31:18+02:00","updated_at":"2024-11-20T09:44:53+01:00","summary_html":"","template_suffix":"","handle":"como-generar-leads-en-tu-negocio-b2b","tags":"e-commerce, ecommerce, leads b2b, tienda online","image":{"created_at":"2024-10-14T09:47:06+02:00","alt":"¿Cómo generar leads en tu negocio B2B?","width":952,"height":572,"src":"\/\/www.lineagrafica.es\/cdn\/shop\/articles\/pic_post_generar_leads_b2b.png?v=1728892026"}}

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