Programmatic Advertising Agency

Programmatic advertising is one of the most groundbreaking advances in the world of digital marketing in recent years. At Línea Gráfica we have not wanted to be left behind and we have incorporated this service into the mix of marketing services that we offer as an agency specialising in online advertising for ecommerce.

infografia pub programatica - Programmatic Advertising

Why use Real Time Bidding?

Process automation is a revolution that, in the world of marketing, has not only allowed us to be more efficient but also to make our actions more precise. The precision of campaigns allows them to have higher returns and, therefore, more satisfied customers. In addition, programmatic buying has democratised the inventory that advertisers have access to, as it allows real-time access to global inventory, tailored to the advertiser’s needs. This simplifies the media planning of advertising campaigns and facilitates the work of agency and client marketing.
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Segmentation

Programmatic advertising is based on big data and it is this ability to manage large volumes of information that allows programmatic advertising campaigns to reach the specific target, gaining in qualification of the traffic generated by the campaigns. It should be noted that not only can you segment your campaigns by geographic or demographic criteria, but you can also segment by type of content, sites, categories of sites, operating systems, etc.

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Appropriate impressions

One of the problems with display advertising has always been overexposure. Avoid burning out your audiences by over hitting and save on costs by displaying ads as many times as it takes to have an effect.

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Precision

Programmatic buying by being automatic, gives us a precision in buying and real-time adjustments that manual online media buying does not give us. Optimise your campaigns in a more precise way and obtain a much higher return.

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Profitability

This is perhaps the advantage that you will like the most, and that is that programmatic advertising is much more profitable than traditional display advertising. Precisely because of all of the above. Every Euro invested goes to your chosen audience and every impression shown counts towards the success of your campaigns.

CERTIFIED COMPANY

sello partner google premier - Programmatic Advertising

Our marketing team has the highest distinction in campaign management and optimisation for Google Ads.

sello partner facebook - Programmatic Advertising

We help you create, manage and optimise your social media campaigns.

sello partner connectif silver - Programmatic Advertising

Offer your customers personalised shopping experiences based on their behaviour in order to increase sales.

sello partner amazon ok - Programmatic Advertising

As an Amazon Ads partner we create and manage your campaigns. In addition, we help you to integrate your online shop with Amazon.

sello partner ps platinum ok - Programmatic Advertising

We are the leading agency in Spain with this certification. The highest existing level in Prestashop web agency certifications.

sello partner shopify - Programmatic Advertising

We are Shopify certified and are experts in growing your online shop with one of the leading solutions in the market.

sello partner bigcommerce - Programmatic Advertising

At Línea Gráfica we are one of the few companies in Spain certified in the BigCommerce solution.

sello partner trustedshops - Programmatic Advertising

The most secure rating system for customers and ecommerce in the market, a sure bet!

FREQUENTLY ASKED QUESTIONS ABOUT PROGRAMMATIC ADVERTISING

What is programmatic advertising?

It is a type of display advertising that gives advertisers access to advertising media through auction buying platforms (based on Big Data and Machine Learning). The technology allows brands to connect with their target audience in a very precise and flexible way. In this way we achieve much more profitable display campaigns than with traditional media.

What are the advantages of programmatic advertising?

Programmatic advertising offers a number of advantages over other traditional buying models. These can be summarised as: targeting capabilities, flexibility in buying online space and real-time changes, campaigns accuracy and high-value results.

What is RTB?

Or what is the same as Real Time Bidding. This concept refers to the buying and selling of digital advertising through a bidding system. This purchase is made per impression and is carried out in real time. It is the system on which programmatic advertising media buying is based.

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