Social Media Marketing Specialists

Connect with your potential customers through Social Media Marketing

Social Media Marketing has become a fundamental part of any company’s digital marketing strategy. Social networks have become an indispensable part of everyday life for millions of people and are changing our society. The way companies relate to their customers is no longer the same. Communication is now two-way, there is a feedback from users that did not exist before. At Línea Gráfica we believe that Social Media should be considered within the marketing and communication plan of your project and give it the importance it deserves.
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Social Media Audit

We analyse your different social channels in order to optimise their performance.

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Active listening

We serve your community in social networks, with the purpose of understanding and knowing their needs.

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Interation

Interact, converse with the audience, maintain an active relationship with users, facilitating feedback between brand and user.

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Content strategy

We develop and execute a content strategy that puts the community at the centre. The objective is to create relevant content that connects with potential customers and to build loyalty among existing customers.

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Constant analysis

We regularly measure the impact of actions to quantify the results and check whether the objectives set out in the strategy are being met.

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Social Ads

We carry out the strategy and manage your advertising on social networks.

BENEFITS OF SOCIAL MEDIA MARKETING

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Improved sales

Although social media was not conceived as a direct sales channel, no one can deny that it helps to boost sales. More and more users are looking for information about companie’s products and services on social media. Having a good presence in this area is vital.

Instant customer service channel

Customer service and after-sales service is extremely important. Social media can be a great channel to serve their needs.

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Generating traffic to your website

An appropriate strategy will increase traffic to your site, becoming a weapon to attract potential sales and loyalty.

Expanding your brand

If there is one thing that characterises a good Social Media strategy, it is that it increases the reach of your brand and increases the possibility of new potential customers getting to know it.

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Creating emotional bonds with your audience

Years ago, the company-customer relationship was cold and distant. Today, daily two-way communication means that we know what the community demands, so that a company-user relationship is created the way we have never seen before in any media.

Low cost of your advertising

The different social media advertising tools allow you to reach a large number of potential customers at a much lower cost than traditional advertising. And with unparalleled targeting power.

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WHAT DO WE MEASURE?

It depends on the objectives. Some of the metrics or KPI’S to take into account are:

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HOW DO WE DO IT?

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Initial audit

Knowing where the brand stands is fundamental, and for this we will carry out both an internal and external analysis. We consider this research phase to be one of the most important in the plan, as it is one of the reasons why many strategies fail.

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Benchmarking

Carrying out a correct and exhaustive analysis of the competition is crucial for a good strategy. We research, analyse and compare your brand with direct competitors and leaders in the sector. This way we know what the competition is doing and what trends there are, with the aim of incorporating them into your project.

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Social Media strategy and content design

We create a strategy and establish how the brand will address its target audience through social media. We will establish objectives and the tools we will use to achieve them. Here we define the content topics that we are going to publish, if we are going to use influencer marketing, actions... etc.

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Social Ads Campaigns

We manage, create and maintain paid campaigns on different social media platforms.

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Material design

We design a visual identity and corporate layout for your brand. This way it will be easily identifiable for your audience.

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Content creation

After creating the strategy, we execute it. We create a monthly content grid following the previously defined strategy.

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Constant measurement

Social Media is in constant turmoil. Nothing is set in stone. That's why we believe that everything we do must be thoroughly measured to find the exact formula that makes us connect with your community. To do this, we carry out continuous reviews and monthly reports.

FREQUENTLY ASKED QUESTIONS ABOUT SOCIAL MEDIA

What is Social Media Marketing?

Social Media Marketing is a part of the overall digital marketing that focuses on developing actions on social networks. The aim is to raise awareness of your services or products and, in addition, to generate an emotional bond with your target audience that goes beyond the simple sale.

What does the Social Media Manager do?

The Social Media Manager is responsible for developing and planning a brand’s social media strategy, which is then implemented by the Community Manager. In addition, he/she defines the objectives and ensures that they are met.

Why is a social media content strategy important?

Unique, relevant and engaging content is what transforms a potential customer into an end customer. The more valuable content you create that answers their questions and concerns, the more customers you will attract in the long run. More importantly, you will also build customer loyalty.

What are the advantages of social media advertising?

  • Increase your visibility very quickly: The algorithm of all platforms makes it very difficult to reach a large number of your audience. The solution is to invest in advertising.
  • Detailed segmentation: Reach your target audience and avoid reaching people who are not interested in your product or service.
  • It’s very worthwhile: If you do it right, of course. It’s usually quite cheap. Like other platforms such as Google Ads, if your ad has high quality levels, your CPC will be cheaper.
  • Budget control: You can start by investing just a few euros a day. This makes it an ideal option for small and medium-sized businesses.

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WHY CHOOSE US?

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Request more information or a budget without obligation