Orion91, a company specializing in home products, has experienced notable success in its SEO strategy over the last two years (2022 – 2024). This achievement was based on a solid SEO architecture, meticulous content curation, and an effective backlink strategy.
It’s a pleasure to work hand in hand with the Orion91 team. They are always open to suggestions and have the patience required for SEO work in e-commerce.
Miguel de Pineda
SEO Manager
The Challenge
In the project with Orion91, Línea Gráfica faced several key challenges:
- Low Initial Visibility: Significantly increase visibility on Google from a very low index.
- Complex SEO Optimization: Develop and apply a comprehensive SEO strategy, covering both website architecture and content curation.
- Content and Relevance: Improve and create content that is both attractive to the target audience and optimized for SEO.
- Backlink Strategy: Establish a network of high-quality and relevant backlinks, enhancing the authority of the project and influencing the semantic quality of the links.
- Quality Organic Traffic: Increase not only the quantity but also the quality of organic traffic to improve conversion rates and sales.
- Balance between SEO Tactics and Ethics: Maintain a balance between effective SEO tactics and ethical practices to ensure sustainable growth and long-term reputation.
Our Work
At Línea Gráfica, we undertook a holistic and methodical approach to address the challenges of Orion91, focusing our efforts on several key aspects of SEO:
SEO Analysis and Strategy:
We started with a thorough analysis of Orion91’s existing site, identifying key areas for improvement. Based on this analysis, we developed a customized SEO strategy that addressed the specific needs of the company.
Website Architecture Optimization:
We restructured the website architecture to improve indexing and crawling by search engines. This included optimizing URL structure, improving internal navigation, and ensuring a smooth UX.
Content Curation and Creation:
We focused on curating existing content and creating new, keyword-rich, relevant, and high-quality content. This not only attracted a broader audience but also improved visitor engagement and retention.
Backlink Strategy:
We implemented a backlink building strategy, focused on obtaining links from relevant and authoritative websites. This organic and ethical approach strengthened Orion91’s domain authority.
On-Page and Off-Page Optimization:
We carried out comprehensive on-page optimization, including meta tags, headers, images, and alt attributes. Simultaneously, we worked on off-page aspects to improve Orion91’s online presence and reputation.
Continuous Monitoring and Analysis:
We established a system for continuous monitoring and analysis to track the site’s performance, adjust the strategy as needed, and ensure that SEO goals were effectively met.
And what did we achieve?
Through our collaboration with Orion91 at Línea Gráfica, we achieved remarkable results that reflect the success of our SEO strategy and execution:
- Exponential Increase in Visibility: We achieved a dramatic increase in Orion91’s search engine visibility, over 1500%.
- Substantial Growth in Organic Users: Between October 2022 and 2023, organic unique users increased by 62%, demonstrating a significant increase in reach and audience attraction.
- Boost in Organic Sales: Organic sales experienced an impressive leap of 363% in the same period, directly reflecting the positive impact of our SEO strategies on business performance.
- Strengthening of Online Authority: Through our backlink strategy, we significantly improved Orion91’s authority and relevance in its market niche.
- Effective Website Optimization: With the restructuring of the site architecture and content optimization, we improved the user experience and the site’s efficiency in terms of SEO.
- Improved Engagement and Retention: Our focus on quality content not only attracted more visitors but also improved engagement and retention rates, which is crucial for long-term sustainable growth.
Are You Ready to Transform Your Business?
At Línea Gráfica, we have demonstrated with cases like Orion91 that a well-executed SEO strategy can revolutionize your digital presence, boost your organic traffic, and multiply your sales. If you are looking for similar results and want to take your business to the next level, we can help you!