Green AI in ecommerce: building automated campaigns with an ecological conscience
Digitalization and artificial intelligence have transformed e-commerce, but they have also increased energy consumpti...
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SLMs vs LLMs: How to leverage small models for efficient ecommerce?
Artificial intelligence is evolving rapidly, and with it, the ways to apply it in e-commerce. In recent months, a key...
Predictive analytics with AI: how to anticipate your customers' behavior
When I started working with predictive analytics, the first question I asked myself was: “How does predictive AI dif...
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Generative AI in digital marketing: real-world use cases for ecommerce
Generative artificial intelligence is a branch of AI that uses advanced models—such as deep neural networks and transformers—to autonomously creat...
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SEO with artificial intelligence: key tools and uses in ecommerce
It's no secret that e-commerce has become an ultra-competitive jungle where every click is worth its weight in gold. In this landscape, artificial...
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Key automations in Klaviyo for ecommerce that increase sales
Automation is more than just a passing trend in the world of e-commerce—it's a lifesaver! If you run an online store, you know the competition is ...
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Quality Score in Google Ads: What is it and how does it affect your campaigns?
The Quality Score in Google Ads is one of the key indicators that determines how your ads rank on Google and how much you pay per click. It's esse...
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Technical SEO for eCommerce: Essential checklist to audit your store
When you have an online store, visibility is everything. It doesn't matter if you have the best products or the most competitive prices; if your e...
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New Rich Snippet: Google launches markup for loyalty programs
Google has launched a new type of structured markup geared toward loyalty programs, representing a significant milestone within the rich data ecos...
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Google AI Mode: A new way to search that will change SEO
Internet search is undergoing a revolution. Google, the search engine giant, has unveiled its new AI-powered mode: AI Mode . This new approach not...
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Magento vs Shopify: Which is the best ecommerce platform for your business?
In the world of e-commerce, choosing the right platform to set up and manage an online store is a critical decision. Two of the most prominent nam...
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PrestaShop vs Shopify: Which platform should you choose for your ecommerce?
Choosing the right platform to build your online store is one of those decisions that makes all the difference from day one. If you're deciding be...
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Answer Engine Optimization (AEO): The future of SEO and how to adapt to the new era of AI
SEO has been the foundation of website ranking for many years. However, the arrival of artificial intelligence and virtual assistants has changed ...
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Generative Engine Optimization: 4 GEO strategies to improve your visibility
In today's digital world, simply optimizing for Google as we knew it is no longer enough. The emergence of search engines based on generative arti...
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Advanced strategies to recover abandoned shopping carts in Shopify through email marketing
Every time someone adds items to their cart and leaves without buying, a marketer feels a little pang of sadness. But don't panic: email marketing...
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