Shopify: The current trend in e-commerce
Shopify and its popularity in ecommerce In 2024, Shopify remains one of the most popular ecommerce platforms in the world. Currently, there are ...
CRO agency for ecommerce
Increase your conversion rate, reduce cart abandonment and improve user experience with our Conversion Rate Optimization (CRO) strategies. Turn your visitors into loyal customers!
What is CRO and why is it crucial for your ecommerce?
Conversion Rate Optimization (CRO) is essential to improving the performance of any ecommerce. It's not just about attracting more traffic, but about converting current visitors into buyers. This involves optimizing every step of the conversion funnel, from the moment a user arrives on your site until they complete their purchase or subscribe to a service.
Increase conversion rate
We maximize valuable actions within your site, such as purchases, registrations or subscriptions.
Reduction in dropout rate
We improve the user experience to reduce cart abandonment and other frictions in the purchasing process.
Increase in average ticket
Through upselling, cross-selling and strategic promotions, we boost the average ticket per customer.
CRO ecommerce
How do we work CRO?
Our approach is based on in-depth analysis and the implementation of customized strategies for each ecommerce. This is the process we follow at Línea Gráfica to optimize the conversion of your online store:
Heuristic and data analysis
Heuristic and data analysis
We carry out an exhaustive analysis of your users' behaviour using advanced tools such as Google Analytics, Google Tag Manager, Clarity or Maze.
A/B and multivariate testing strategy
A/B and multivariate testing strategy
We test different versions of pages, design elements, and messaging to identify which options drive the most conversions.
Personalization of content
Personalization of content
We adapt the user experience based on their preferences and behavior, increasing relevance and optimizing the conversion funnel.
Technical optimization of the site
Technical optimization of the site
We improve loading speed, accessibility and other key aspects of web performance to provide an optimal user experience on any device.
Audience analysis
Audience analysis
We identify the different user segments within your audience and apply customized strategies for each group, improving their interaction and increasing conversions in your ecommerce.
Continuous monitoring and reporting
Continuous monitoring and reporting
Not only do we implement improvements, but we monitor them in real time and provide you with detailed reports on the results obtained.
Satisfied customers , synonymous with a job well done
“Highly recommended! We had been changing agencies for a long time until we came across Línea Gráfica through a direct recommendation. They are great professionals who listen and advise their clients in a professional and, above all, rational manner.”
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“They have a very professional, friendly and proactive team. They are always there when you need them. They also offer a wide range of services to help you with your e-commerce.”
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“Super professional and proactive marketing team. Something that is hard to find. Many times we are faced with so many things that we don't know where to go. The Línea Grafica team is able to guide and autonomously resolve the needs. No sooner said than done."
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“We have been collaborating with Línea Gráfica since December 2023, and we are very satisfied with the results. From the beginning, they have demonstrated a deep understanding of our vision and objectives, designing a strategy that has driven our business to new levels. “I would like to highlight the great team of professionals behind the agency, who have guided us from the beginning, resolving doubts and offering suggestions proactively.”
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What you can expect from our work in CRO
Improve overall conversion rate
Reducing bounce rate
Greater customer retention
Optimizing transaction value
Why us? [We give you 6 compelling reasons]
1
More than 15 years of experience in the world of electronic commerce
2
One of the only Agencies in Spain with the Shopify Plus Partner certification
3
Highly qualified and certified multidisciplinary team
4
Specialized in national and international projects
5
First Prestashop Platinum Partner agency in Spain
6
Ecommerce services 360: Marketing, hosting, consulting, development, and software billing
Our partners
When big companies endorse us, it must be because we do things right, don't you think? Don't hesitate any longer and trust our team of professionals. Leave it in our hands and you'll see!
Discover the potential of your ecommerce today!
We'd love to help you transform your website into a sales machine. Whether you're looking to improve user experience, increase customer retention, or boost average transaction value, at Línea Gráfica we have the solution.
Do you have questions about CRO for ecommerce?
Frequently Asked Questions
CRO is a set of techniques that ultimately aim to improve a website's conversion rate. It is the process of getting your visitors to become customers.
User experience (UX) should ensure fluid and intuitive navigation through the website. CRO is responsible for monitoring the actions that users perform on the website, collecting useful information to optimize the site and thus increase the conversion rate . Therefore, both parties must work together.
UX Research is the study of target users and their behavior to gather information necessary for design processes. With this data we can correct problems and create opportunities. It is about collecting valuable information that can be incorporated into the design process.
An A/B test involves performing 2 versions of an action and measuring which one has performed better. It is one of the best ways to optimize a site and to be able to detect which variations help us most to achieve our objectives.
Un programa CRO estructurado entrega diagnósticos técnicos iniciales durante las primeras cuatro semanas y resultados experimentales entre el segundo y tercer mes de trabajo continuo. El tiempo exacto depende del ritmo de iteración y de la muestra estadística disponible en cada página objetivo.
Durante el primer mes se audita el comportamiento del usuario y se implementa el plan de medición en Google Analytics 4. A partir del segundo mes se lanzan las primeras hipótesis de optimización mediante pruebas controladas. Cada experimento requiere habitualmente entre 14 y 30 días de exposición continua para evitar sesgos por estacionalidad o días atípicos de compra.
Garantizamos la integridad operativa de tu tienda ejecutando cada variación sobre entornos de prueba controlados antes de dirigirlos al usuario final. La infraestructura técnica de tu web permanece intacta porque las herramientas de testing inyectan las variaciones de diseño y lógica en la capa de visualización, sin alterar tu código base ni modificar la base de datos de productos.
Si una variante presenta cualquier degradación en tiempos de carga o en la pasarela de pago, el sistema de experimentación la pausa de manera automática. Al operar con el respaldo de una contrastada agencia de marketing digital, cada despliegue pasa por controles de calidad multidispositivos previos.
El retorno de inversión se calcula comparando el incremento neto de ingresos atribuible a las variantes ganadoras frente al coste total del servicio de consultoría. La fórmula contrasta la tasa de conversión y el valor medio del pedido del grupo de control frente a la versión optimizada durante el mismo periodo temporal.
Cualquier subida permanente en la tasa de conversión genera un impacto financiero acumulativo, ya que todos los usuarios futuros monetizan mejor sin pagar más por su captación. Esta ganancia medible refleja la eficacia directa del proceso de experimentación continuo sobre tu cuenta de resultados.
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