Shopify: The current trend in e-commerce
Shopify and its popularity in ecommerce In 2024, Shopify remains one of the most popular ecommerce platforms in the world. Currently, there are ...
We are your PPC Agency for Ecommerce
More customers. More sales. How? With our PPC campaigns . We become part of your team to increase your conversions thanks to pay-per-click campaigns.
Google Ads
In 2020, 90% of searches in Spain were carried out on Google . This data shows that the search engine is the perfect gateway for customers who are looking for your products or services .
Appearing in the top positions is possible , even if you have just landed in the online world. How? Through PPC campaigns on Google Ads .
We know that competition is strong. Therefore, it is essential that your team is up to date with the latest developments , has extensive experience in resolving incidents and optimizing results .
At Línea Gráfica we are a Google Premier Partner , which means that we are one of the best companies in Spain in Google Ads management and that we have met the demanding requirements to be Partners of the platform.
Social Ads
At Línea Gráfica we are specialists in finding your audience on social media and creating impactful campaigns for those audiences , because it is not only about knowing that they are there, but also knowing how to get their attention and direct them to your website.
In addition, we are a Meta Business Partner Agency , an accreditation that only the best Agencies achieve . Thanks to our specialization in the platform, our advanced strategies and the results of our campaigns, we have earned the trust of Meta to become part of this exclusive partner network.
Programmatic advertising
Cutting-edge technology, highly accurate advertising campaigns with high-value results . Programmatic advertising is an effective PPC strategy to reach your potential customers . How do we achieve this?
We use the power of Big Data and Real Bidding tools , which allow us to buy premium advertising spaces in real time. The goal? That your ads appear in the advertising spaces where, at that very moment, your audience is.
Amazon Ads
Can you imagine reaching customers all over the world? We make it happen! We are an agency that manages and creates PPC campaigns on Amazon through Amazon Advertising . We make your products available to millions of users, promoting them and making them stand out from your competition. It seems like magic, but it's not.
And all of this with a distinctive guarantee: At Línea Gráfica we are Amazon Ads partners . And what does this mean? First, Amazon recognises our expertise in the platform and second, they provide us with tools, resources and exclusive support for being partners. And you, as our client, benefit from these advantages. Sell on a large scale thanks to our Amazon Ads service!
Remarketing
To optimize campaigns and give you extra visibility, we carry out remarketing strategies to re-engage those users who have interacted with your ads or visited your website and who are therefore interested. The goal? To show them your products again, position ourselves in their top of mind and for all of this to result in conversion .
PPC campaign managers for...
Increase your sales
Get qualified traffic
Boost your online visibility
Increase the number of customers
Impact in an optimized way thanks to automation
Remarketing to interested users
Are you taking the leap to internationalization? We are a Global PPC Agency
If your goal is to expand your business globally, we can help you reach new markets with PPC . We are experts in creating ads that adapt to the needs of each country to attract its target audience.
We increase your visibility in search engines and social networks thanks to international PPC campaigns. Expand your borders and start selling globally!
You need a PPC agency if...
You don't want to waste time and are looking for PPC experts to help you define your goals and campaigns.
You want a specialized agency at your side, with proven knowledge and expertise in e-commerce campaigns like yours.
You want a highly qualified team at your side to help you strategically so that your campaigns obtain maximum profitability.
Would you like to receive a detailed analysis of the results of your campaigns in order to check their performance and discover opportunities for improvement?
Our pride, the satisfaction of our customers
“Highly recommended! We had been changing agencies for a long time until we came across Línea Gráfica through a direct recommendation. They are great professionals who listen and advise their clients in a professional and, above all, rational manner.”
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“They have a very professional, friendly and proactive team. They are always there when you need them. They also offer a wide range of services to help you with your e-commerce.”
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“Super professional and proactive marketing team. Something that is hard to find. Many times we are faced with so many things that we don't know where to go. The Línea Grafica team is able to guide and autonomously resolve the needs. No sooner said than done."
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“We have been collaborating with Línea Gráfica since December 2023, and we are very satisfied with the results. From the beginning, they have demonstrated a deep understanding of our vision and objectives, designing a strategy that has driven our business to new levels. “I would like to highlight the great team of professionals behind the agency, who have guided us from the beginning, resolving doubts and offering suggestions proactively.”
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La mejor agencia de [Marketing y PPC]
1
Google Partner Premier 2024
2
Partners de Meta y Amazon
3
Más de 20 años en el sector del ecommerce
4
Analistas y honestos
5
Nos enfocamos en tu rentabilidad y retorno
6
Profesionales multidisciplinares
Our partners
When big companies endorse us, it must be because we do things right, don't you think? Don't hesitate any longer and trust our team of professionals. Leave it in our hands and you'll see!
Do you have questions about our PPC agency and services?
Frequently Asked Questions
Una agencia SEM profesional ejecuta la estrategia completa de publicidad de pago en buscadores: auditoría inicial de la cuenta, estudio de palabras clave transaccionales, configuración de conversiones con Server-Side Tagging, creación de estructura de campañas (Performance Max, Búsqueda, Shopping), redacción de anuncios y optimización semanal de pujas y palabras clave negativas. El objetivo directo es reducir el coste por adquisición (CPA) y maximizar el margen neto.
La inversión en plataformas como Google Ads o Microsoft Advertising la paga directamente el cliente a la plataforma mediante su propia tarjeta o facturación directa. La agencia SEM cobra una tarifa de gestión independiente, fijada como cuota mensual o porcentaje sobre la inversión, sin comisiones ocultas ni sobrecostes en el clic.
El servicio de consultoría SEM analiza, audita y diagnostica una cuenta publicitaria existente para entregar un plan de acción estratégico y correcciones puntuales. La gestión continua de campañas SEM asume el control diario, ejecuta pruebas A/B de anuncios, ajusta pujas automáticas con algoritmos de aprendizaje profundo y optimiza la distribución del presupuesto en tiempo real durante todo el año 2026.
Las campañas SEM generan tráfico cualificado y conversiones desde el primer día de publicación. Sin embargo, la fase de aprendizaje de los algoritmos de puja y la recopilación de datos de conversión requieren entre 3 y 6 semanas para estabilizar el coste por clic (CPC) y optimizar el retorno de la inversión publicitaria (ROAS) de forma constante.
El cliente mantiene la propiedad absoluta de las cuentas de Google Ads, Merchant Center y herramientas de analítica. La agencia PPC trabaja como gestor autorizado sin retener el acceso a la cuenta ni a los históricos de datos si la relación comercial finaliza.
La optimización de ROAS en 2026 combina el uso de feeds de producto enriquecidos para Google Shopping, la segmentación por margen de beneficio de cada categoría y la exclusión sistemática de tráfico no transaccional mediante listas de palabras clave negativas avanzadas. Además, la integración de datos de conversiones offline en GA4 permite alimentar los algoritmos de puja inteligente con ventas reales comprobadas.
Los informes de rendimiento detallan métricas del embudo de venta: inversión total, impresiones, clics, CTR, coste por clic medio, tasa de conversión, coste por adquisición (CPA) y ROAS por canal. El acceso a dashboards interactivos en tiempo real permite verificar el rendimiento de cada campaña en todo momento.
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