When we accepted the challenge of Tramas, we saw that it was a brand with a lot of potential on social media, but that they had basic problems. The organization of their Social Media department was basic. One of the first steps was to propose a dynamic that would lay the foundations for their monthly content planning, where the design department and the social media department were in constant communication. All that was left was to study the sector and the competition to create a Social Media strategy, putting valuable content at the centre, relying heavily on UGC and content generated by micro-influencers. The Tramas success story is based on the organization, planning and creation of synergies between different departments and people.

At Línea Gráfica, we accepted the challenge of supporting Tramas in their journey towards optimizing their presence on social media. Our first step was to audit their social media profiles to understand their current status, identify areas for improvement and chart a clear path to optimization.

We made a competitive benchmark to understand market trends and successful strategies that could be adopted or adapted for Tramas. This assessment provided valuable insights into the tactics that were working in the industry and how Tramas could effectively differentiate itself.

We then worked closely with the Tramas team to define the tone and style that would be consistent with your brand and attractive to your audience We also help identify and plan the relevant content topics that could boost engagement and promote greater interaction with their followers.

And what do we get?

Thanks to the collaboration between Línea Gráfica and Tramas, the brand has significantly improved its presence on social media. We achieved:

– Optimization of Tramas social media profiles based on the audit carried out.

– Implementation of competitive and differentiating strategies based on the competition benchmark.

– Establishing a consistent and engaging tone and style of communication, along with planning relevant and engaging content that has driven engagement and interaction.