Toy Planet success story: authority with LLMs

Toy Planet is one of Spain's leading toy retailers, with more than 200 stores and a Shopify online store developed by Línea Gráfica. As part of its marketing strategy, we worked on its authority with LLMs: informational content on the blog, a technical SEO analysis and crawl budget optimisation to improve how the website is crawled.

The challenge

Searches in ChatGPT, Perplexity and other artificial intelligence platforms were starting to generate qualified traffic. To appear in those answers, Toy Planet needed its website to be crawled properly and its content to answer the questions of people looking for a toy, in a highly seasonal catalogue.

Gaining visibility in AI

AI platforms were starting to generate qualified traffic, and Toy Planet needed more authority with LLMs to appear in their answers.

Improving crawling

A large, highly seasonal catalogue requires bots to crawl the website efficiently and reach the pages that matter.

Answering before the purchase

For an LLM to cite a brand, its website has to answer users' informational questions, not just display products.

Our work

At Línea Gráfica we used AI as a visibility lever: we prepared the website so that AI engines understand, value and cite Toy Planet. This work is part of the strategy that combines SEO, Marketing Automation and Paid Media, which you can see in the Toy Planet success story.

AI visibility (GEO)

As part of the SEO and GEO strategy, we worked on the internal linking architecture and content for each vertical to build presence on AI platforms.

Blog with informational intent

We developed the blog with content targeting informational search intent to strengthen Toy Planet's authority with LLMs.

Technical SEO analysis

We reviewed the website from a technical standpoint to detect what was holding back its crawling and indexing.

Crawl budget optimisation

We optimised the crawl budget to improve how the website is crawled, so bots spend their time on what matters.

Want AI to recommend your store?

If you want ChatGPT, Gemini and other AI engines to find and recommend your ecommerce store, at Línea Gráfica we design the AI visibility (GEO) strategy you need.

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