Todoelectrónica

Todoelectrónica is an online store specialising in alarms and security systems for homes and businesses. The brand has experienced steady growth and, together with Línea Gráfica, implemented an automation in Connectif designed to turn catalogue browsers into buyers.

The challenge

Todoelectrónica was generating solid results with Connectif, but users with clear purchase intent were leaving without converting. The goal: intercept that moment of hesitation and activate it.

Converting visits without purchase

Users browsing multiple products in a single session without completing any purchase, leaving conversion potential untapped.

Improving web content performance

Web content was generating growing revenue, but there was room to increase its share of the account's total billing.

Supporting the purchase decision

The security sector has a more considered buying cycle. Users compare, research and come back. Intervening in that process was essential.

Our work

We designed a behaviour-triggered flow in Connectif that activates at the moment interest is at its peak and the decision is still open.

Behavioural segmentation

We identified the threshold that signals active hesitation: three or more product visits in a single session without a purchase. From that point, the automation kicks in.

Buyer persona-based strategy

We adapted the automation to the user’s decision-making process, displaying the message once they had shown clear interest but had not yet completed their purchase.

Visited products popup

We implemented a dynamic popup with a carousel of the user's most recently viewed products, bringing them back to their point of interest frictionlessly and at the right moment.