Thanks to our daily work with Scotta1985, we have managed to deploy a more solid marketing automation strategy. As a result, we have achieved a boost in interaction across different channels, to make the most of the performance of each contact, and unifying all the data on a single platform.

At Línea Gráfica, we set out to help Scotta 1985 overcome these challenges through the marketing automation and the omnichannel. We implemented an automated marketing strategy that enabled an integrated and consistent communication approach across all channels.

Our efforts focused on two main areas: abandoned cart recovery and the subscriber database growth. We implemented automated emails reminding customers of their unpurchased products and offering personalized incentives to complete the purchase, ensuring this message was delivered consistently across all communication channels.

To grow our subscriber base, we designed omnichannel subscription campaigns that offered engaging and consistent experiences regardless of the interaction channel. Through these efforts, we achieved a significant increase in customer retention and loyalty, a decrease in abandoned shopping carts, and sustainable growth of our subscriber database.

And what do we get?

The marketing automation and omnichannel strategy implemented by Línea Gráfica for Scotta 1985 resulted in:

- A significant improvement in the percentage of interaction with abandoned carts (+3.5% OR).

- A Solid and steady growth in the database subscribers, which expands opportunities for future marketing campaigns (+74% Database).

- A Greater customer retention and loyalty, which increases customer lifetime value and return on marketing investment.

- A consistent and personalized shopping experience across all channels, strengthening brand perception and improving customer satisfaction.