With Microfusa, the challenge was for visitors to experience a single website — buying a speaker and enrolling in a master's programme on the same site — when behind the scenes there are two separate invoicing entities: equipment is billed by one company and courses by another, through an expansion store with its own payment methods. A single connector to Sage 200 keeps both in sync.

We migrated catalogues, customers and history from Magento, Drupal and PrestaShop, and mapped nearly 25,000 redirects to preserve the organic visibility already earned.

We cross-checked ArdeMadrid's listings against Microfusa's: duplicates were merged into a single product, and only the 7,542 genuinely new SKUs were created.

We developed a private app that connects all three stores to Sage 200, enabling in each one only what it needs: catalogue, pricing, stock, customers, orders or invoices.

The full catalogue syncs every night, and real stock by warehouse syncs several times a day, with delivery times calculated from the ERP and shown on the product page.

The reference price is set by the ERP; an automation activates each promotion on its scheduled date and restores the previous price on its own once it ends.

Equipment and training coexist under the same domain and navigation, and when a course is purchased, payment is routed to an expansion store that invoices under the other company.

A dedicated price catalogue with both Portuguese VAT rates, built on the same store.

Receipts from Barcelona and Madrid reach the ERP with their series, warehouse, sales rep and payment method, sharing catalogue and stock with the website.

We extended the search engine so that different ways of typing a manufacturer's code return the same results.

We added a form on the product page so customers can flag a lower price elsewhere, with anti-bot verification and an automatic alert to the sales team.