Mascaró

Mascaró is a Spanish footwear brand with decades of history and an international presence. Together with Línea Gráfica, they launched a Marketing Automation strategy using Connectif to activate their contact base, improve engagement and turn the email channel into a real sales driver.

Scaling Success with a 360° Digital Strategy

How we brought together Paid Media, SEO and Marketing Automation to transform the digital channel of a footwear brand like Mascaró.

+57.7%

Email open rate

+270.6%

Newsletter revenue

+28.9%

Abandoned cart revenue

I want those results!

Three pillars, one goal

We put our full expertise behind a unified growth strategy for Mascaró.

Paid Media

Google Ads and Meta campaigns across Spain, France and Portugal, targeting high-intent shoppers in the premium segment.

+50% Web revenue attributed to PPC

SEO

Crawl budget optimisation, site architecture improvements and seasonal campaigns aligned with the B2B market.

+178% Organic growth April 2026

Marketing Automation

Abandoned cart, loyalty, win-back and lead scoring workflows, turning the customer database into a consistent revenue engine.

+270,6% Newsletter Revenue

The power of an integrated digital ecosystem

By unifying Paid Media, SEO and Marketing Automation, we built a system where acquisition continuously fed the database, and automated workflows guided each user from first visit through to conversion and repeat purchase.

+57,7% Average email open rate

+165% Organic traffic growth

+28,9% Abandoned cart revenue

17,5€ ROAS Google Ads - Spain