Fisiomarket is an online store specialising in equipment and supplies for healthcare professionals. Following a technical migration to Shopify, they launched a comprehensive strategy with Línea Gráfica covering SEO, AI platform visibility, Marketing Automation with Connectif, and Paid Media campaign optimisation.

Nuestro trabajo continuado junto a Fisiomarket nos permitió identificar oportunidades de posicionamiento con un alto impacto en negocio. Combinando optimización técnica, estrategia de contenidos y mejora de la arquitectura web, conseguimos incrementar de forma sostenida la visibilidad orgánica, atraer tráfico de mayor calidad y aumentar la contribución del SEO a la facturación global de la compañía.

Jose Nacher

SEO Manager

The challenge

We identified a set of technical and operational challenges limiting Fisiomarket’s growth: from organic visibility and campaign performance to the ability to convert a professional buyer base into recurring customers.

Optimise crawl budget

The migration had introduced crawling issues and poor internal linking that prevented Google from indexing the catalogue efficiently.

Eliminate thin content

The business verticals needed greater content depth to meet the quality standards Google applies with particular rigour in the health sector.

Gain LLM visibility

Searches on ChatGPT, Perplexity and other LLMs were beginning to drive qualified traffic. Fisiomarket had no presence in those conversations.

Leverage the database

A professional buyer base with high purchase potential, but without the segmentation or automations needed to activate it.

Stimulate repeat purchases

Customers were buying, but purchase frequency and average order value had significant room for improvement.

Scale the ROAS

Campaigns were generating results, but there was clear room to improve return without increasing the budget.

Our work

The work was structured around three axes: organic and AI platform visibility, automation focused on recurring revenue, and advertising performance optimisation.

Internal linking restructuring

We restructured the internal link architecture to maximise crawlability and ensure correct valuation of every section of the catalogue.

Authoritative healthcare content

We developed in-depth content for each vertical, providing the thematic rigour needed to rank with confidence and build user trust.

AI Visibility

We implemented a GEO strategy so Fisiomarket would appear as a reference when healthcare professionals search for specialist equipment on AI platforms.

Flows by professional profile

We activated abandoned cart, newsletter, loyalty and reactivation flows with segmentation by professional buyer type.

User-level content

We activated personalised content so each user saw products aligned with their browsing history and recent activity, naturally driving higher-value orders.