Fisiomarket is a top ecommerce in the vertical of the sale of physiotherapy products nationwide. Furthermore, is one of our best projects and the one we are most proud of for several reasons: it is One of our longest-running projects, we have taken care of the developing your ecommerce, of their improvements and maintenance, of his marketing strategy, infrastructure hosting and even the development of its POS software.

In this specific case, we want to talk about how the pandemic impacted Covid-19 to the business strategy of Fisiomarket and how from Línea Gráfica we designed a contingency plan to act immediately.

Having worked closely with the Fisiomarket team for so long was a fundamental factor in adapting to the situation quickly. Our in-depth knowledge of their catalogue was crucial when it came to devising a change of strategy that would allow us not only to resolve the crisis, but also to improve results by finding an opportunity in an emergency situation.

Ines Martin

PPC Manager

The challenge

Before the COVID-19 pandemic, Fisiomarket's focus was on physiotherapy businesses and professionals. However, with the declaration of lockdown in March 2020, its business model was significantly affected as the activity of physiotherapy professionals was paused.

The challenge we faced with Fisiomarket was huge:

1. Quickly adapt the PPC strategy existing to respond to changing market conditions and new consumer behavior.

2. Shift the focus of advertising campaigns from B2B to B2C, while looking for creative and effective ways to continue providing value to Fisiomarket customers.

This led us to Reassess and reorient our digital marketing strategy To keep Fisiomarket relevant, boost sales of home fitness products and ultimately keep the company afloat during a global crisis, we needed to find a way to not only maintain, but increase traffic and sales, to counteract the decline in sales from other channels. This challenge forced us to be agile, creative and highly responsive to rapid market changes.

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Our work

It was decided to change the PPC strategy, reorienting it from B2B to B2C, that is, we started to address consumers directly. By identifying a Growing demand for doing sports at home. Due to pandemic restrictions, we are promoting the sale of physiotherapy products for home use.

And what do we get?

This strategy turned out to be tremendously successful The data speaks for itself. Over the four-month period from March 1 to June 30, 2020, compared to the same period last year, we saw incredible growth in all key areas:

• Our PPC users increased by 413%.

• PPC sessions increased by 450%.

• PPC purchases increased by 302%.

• Revenue generated through Google Ads grew by 201%.

Furthermore, the increase in traffic and sales through PPC not only managed to mitigate the decline in sales from other channels, but also produced an overall growth in all web metrics:

• Web users increased by 274%.

• Web sessions increased by 312%.

• The total number of purchases doubled, with an increase of 100%.

• The company's overall revenue grew by 44%.

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Results

+274%

Web Users

+100%

Total Purchases

+44%

General Revenue

I want those results!

Would you like to have a successful PPC strategy like Fisiomarket?

We don't want another global pandemic to happen before we can show you that we are your digital marketing agency. Don't wait any longer and contact us right now!

I want you to be my team!