Our work
At Línea Gráfica, we focused on developing and implementing a series of key strategies to improve sales of the book Garagatos. Our work covered the following aspects:
Detailed Analysis of the Target Audience: We started with an in-depth analysis of the target audience of “Garagatos.” We identified key segments based on interests in art, literature, and followers of Joaquín Sabina, which allowed us to create personalized messages and offers.
Highly Targeted PPC Campaigns: We implementPPC campaignsfocused on selected platforms to reach our target audience.
Remarketing Strategies: We implementremarketing tacticsto recapture those visitors who did not make a purchase on their first visit. These strategies included personalized ads and special offers to encourage purchase completion.
Continuous A/B Testing:We carry outA/B testingconstants across different elements of our campaigns, allowing us to identify which variations generated the best results in terms of engagement and conversions.
Data Monitoring and Analysis:Thanks to constant monitoring and data analysis, we were able to adapt and optimize our strategies in real time, improving the effectiveness of our campaigns and increasing the return on investment.
Thanks to this comprehensive approach, we were able to meet the established objectives by helping to improve the digital performance of the product.
And what do we get?
- Qualified users: +190.5% increase. This result reflects a significant improvement in the quality and relevance of web traffic.
- Ecommerce revenue: +135.6% growth. A clear indication of a successful PPC strategy that not only attracted more visitors, but also converted effectively.
- Ecommerce orders: +92.9% increase. This increase demonstrates a high conversion of visitors into buyers.
- Landing page interaction: +30.79% improvement. This indicator highlights the qualification of the target worked on in campaigns.
Conclusion:
The implemented PPC strategy not only significantly improved key performance indicators, but also contributed to strengthening ARTIKA’s online presence and highlighting the uniqueness of the Garagatos book. This success story is a clear testament to the power of a well-planned and executed digital marketing strategy.