Scribbles, an editorial project of ARTIKA, belonging to one of the largest publishing groups in the world in Spanish, embarked on a unique journey to present to the world an exclusive collection of drawings by the renowned singer-songwriter Joaquin Sabina. This book is not just an editorial product, but a work of art that captures Sabina's essence and creativity, offering fans and collectors an intimate look into her artistic world. Facing the challenge of launching and positioning this unique product in a highly competitive and diversified market, ARTIKA told us that its goal was to increase the visibility of the book and of course, boost sales through its ecommerce channel.

The success of the strategy for 'Garagatos (bis)' has had two main axes. On the one hand, the effort to generate illustrative advertisements of the uniqueness and singularity of the work, with the name of Joaquín Sabina as the central pillar. On the other hand, the work in the selection of audiences to reach the appropriate target public taking into account the extraordinary nature of the work.

Jose Antonio Borja
Garagatos Project Manager

The main challenge for the Garagatos project was to boost sales in e-commerce. This challenge involves several key aspects:

Maximize Conversion of Visitors into Buyers:Despite attracting traffic to the website, the main challenge was to convert those visitors into customers who would make a purchase. It was essential to not only attract traffic, but to ensure that it was of high quality and with a high purchase intent.

Effective Use of Full Funnel PPC Strategies: Implement a PPC strategy that would not only increase traffic, but also attract a specific audience interested in Sabina's art and work.

Measurement and Analysis as the Basis of Continuous Optimization: Constantly monitor PPC campaign performance and website user experience to identify opportunities for improvement and adjust tactics in real time to maximize sales.

The collaboration between ARTIKA and Línea Gráfica focused on overcoming these obstacles through a well-planned and executed campaign, optimizing every aspect of the shopping experience.

At Línea Gráfica, we focused on developing and implementing a series of key strategies to improve sales of the book Garagatos. Our work covered the following aspects:

Detailed Analysis of the Target Audience: We started with an in-depth analysis of the target audience of “Garagatos.” We identified key segments based on interests in art, literature, and followers of Joaquín Sabina, which allowed us to create personalized messages and offers.

Highly Targeted PPC Campaigns: We implementPPC campaignsfocused on selected platforms to reach our target audience.

Remarketing Strategies: We implementremarketing tacticsto recapture those visitors who did not make a purchase on their first visit. These strategies included personalized ads and special offers to encourage purchase completion.

Continuous A/B Testing:We carry outA/B testingconstants across different elements of our campaigns, allowing us to identify which variations generated the best results in terms of engagement and conversions.

Data Monitoring and Analysis:Thanks to constant monitoring and data analysis, we were able to adapt and optimize our strategies in real time, improving the effectiveness of our campaigns and increasing the return on investment.

Thanks to this comprehensive approach, we were able to meet the established objectives by helping to improve the digital performance of the product.

And what do we get?


  • Qualified users: +190.5% increase. This result reflects a significant improvement in the quality and relevance of web traffic.
  • Ecommerce revenue: +135.6% growth. A clear indication of a successful PPC strategy that not only attracted more visitors, but also converted effectively.
  • Ecommerce orders: +92.9% increase. This increase demonstrates a high conversion of visitors into buyers.
  • Landing page interaction: +30.79% improvement. This indicator highlights the qualification of the target worked on in campaigns.

Conclusion:

The implemented PPC strategy not only significantly improved key performance indicators, but also contributed to strengthening ARTIKA’s online presence and highlighting the uniqueness of the Garagatos book. This success story is a clear testament to the power of a well-planned and executed digital marketing strategy.

Boost your sales

Do you want to boost sales in your digital project like we did with ARTIKA? Are you looking for a digital marketing strategy that really converts? At Línea Gráfica, we have the experience and tools to make it happen. Contact us today to find out how we can elevate your project to new levels of success!