Línea Gráfica launches Factulinker Pro: The ERP that omnichannel e-commerce needed

At Línea Gráfica, we have been working hand-in-hand with businesses in the e-commerce ecosystem for over 20 years. And if there’s one thing we’ve learned in that time, it’s that growth without the right tools isn't an advantage — it’s a risk.

We’ve seen online stores that multiplied their sales on Black Friday operationally collapse the following week: stockouts, duplicate shipments, dissatisfied customers, and overwhelmed warehouse teams. The common denominator was always the same: a management system that had become inadequate.

That’s why we developed Factulinker Pro, an ERP native to e-commerce. It’s not a product we built in isolation from the market. It’s the direct response to two decades of real needs, specific frustrations, and operational challenges identified alongside the businesses we support as a Shopify Plus Partner and Prestashop Partner.

Why did the sector desperately need this launch?

The reality of e-commerce growth is that complexity doesn't add up; it multiplies. A single online store is manageable. But the scenario changes dramatically when you add a physical store, a B2B channel, product bundles, or gift cards.

Synchronization becomes a problem that, until now, was only solved with costly, custom integrations between the CMS, the physical POS, the invoicing software, and the WMS. Factulinker Pro was created to eliminate that friction. It’s not an adaptation of a 90s manufacturing ERP. It’s a tool designed from scratch, native to digital and omnichannel commerce, available 100% in the cloud, multi-sectoral, and conceived for both individual businesses and store chains and franchises.

Core features of Factulinker Pro

Multi-Store Synchronization and Deep Integration

Factulinker Pro offers real-time bidirectional integration with Shopify, PrestaShop, and WooCommerce. Day-to-day, this translates into:

• Instant stock control: if the last unit is sold in the physical store, it instantly disappears from the online catalog.

• Branch management: intelligent division of orders among different locations or warehouses.

• Complex synchronization: centralized management of returns, bundles, gift cards, discounts, and promotions.

But integration goes far beyond stock synchronization. Factulinker Pro manages the complete order cycle: from receiving the online order to automatic generation of delivery notes and invoices, including outbound picking, status changes, and integration with major shipping carriers — Correos, Nacex, and Envia.com, with more on the way.

Unlimited Product Management

One of the platform's most powerful aspects is its product module, designed for the real complexity of e-commerce:

• Up to 3 reference fields to identify products, in addition to EAN and barcode.

• Management of unlimited attributes and combinations: sizes, colors, materials — everything your catalog needs.

• Complete traceability: batch and serial number control from product entry to final customer delivery. Essential for sectors such as home appliances, electronics, vehicles, food, pharmaceuticals, and cosmetics.

• Mass upload of images with no limit per product.

• Flexible price fields: purchase price, percentage margin, selling price, and price with taxes to facilitate attractive pricing presentation to the end customer.

• Minimum stock configuration for automatic replenishment alerts.

Price and Rate Management

Price management in e-commerce is one of the most common headaches in omnichannel businesses. Factulinker Pro solves this with a comprehensive module that includes:

• Creation of discount-based rates assignable to individual customers or segments.

• Sales rules for specific dates or periods.

• Mass price modification: select a category and apply increases or decreases by percentage or fixed amounts, both on taxable basis and on final price with taxes.

This, combined with the B2B/B2C management we’ll discuss later, makes Factulinker Pro the only tool that allows you to manage wholesale prices, volume discount prices, and standard retail prices from a single panel.

Advanced Logistics and Traceability (Integrated WMS)

The warehouse is the heart of any e-commerce operation. Factulinker Pro incorporates a complete Warehouse Management System (WMS) with capabilities that were previously only available in high-cost enterprise solutions:

• RFID technology: massive inventories in seconds with 99.9% accuracy.

• Batch and expiry date management with full traceability from entry to delivery. Regulatory compliance included.

• Multi-level location management: creation of warehouse locations with automatic registration upon goods entry and printing of location codes.

• Transfers between warehouses: complete process of request, validation with transit warehouse, and reception picking.

• Intelligent picking routes, label printing in multiple formats (compatible with thermal label printers and APLI A4 formats), and integrated tracking with major shipping carriers.

• Inventories: creation, manual or PDA counting, consultation, status control, ability to revert inventory, and printing.

Omnichannel Ecosystem: POS and Kiosks

Professional POS:

Our touch-screen point-of-sale terminal is a direct extension of e-commerce, not a parallel system. It allows on-site customer registration (both from the online store and manually), cross-returns management — purchased online, returned in store — and connects directly with Redsys dataphones without needing to change banks or renegotiate fees. Cash control is per user, with cash drawer opening and closing, receipt printing, and payment management in multiple states: paid, partially paid, or pending.

Self-Service Kiosk:

One of the platform's most distinctive features. Kiosks offer an interactive and autonomous shopping experience with a 27" capacitive touch panel, integrated 80mm thermal printer, and 2D barcode scanner. Their capabilities include:

• RFID checkout without manual scanning.

• Purchase of the complete catalog with home delivery.

• Integrated bill detector for cash payment.

Customer Management and CRM

Factulinker Pro centralizes customer management with all the depth an omnichannel business requires:

• Customer registration and management from the online store, manual creation, or from the POS.

• Complete address management: shipping, billing, and primary address.

• View full purchase history: tickets and delivery notes.

• Mass invoicing: selection of customer delivery notes individually or in bulk to generate invoices with a single click.

• Selection of personalized rates and tax configuration per customer (tax exemption, equalization surcharge).

• Lead capture, sales follow-up automation, and B2B customer management with personalized volume-based rates.

Customer service is also centralized with native integration into leading tools like Trengo or Zendesk. WhatsApp, online chat, email, social media, and in-store service converge in a single interface.

Warranty System

A module typically absent in solutions in its price range, but critical for sectors such as electronics or professional equipment:

• Configurable warranty types per product.

• Warranty registration per product sold.

• Claims management with statuses: pending, under review, approved, rejected.

• Full action history, linkage with returns, and attached documentation.

• Automatic customer notifications.

Gift Cards with Wallet Integration

Gift cards in Factulinker Pro are not a patch; they are a complete module that connects online and offline.

• Configurable predefined values and auto-generated unique codes.

• Automatic activation at the time of sale.

• Delivery in multiple formats: printing on thermal ticket with QR, email delivery with professional design, or direct download to mobile wallet.

• Stock management per unit.

Integrated Accounting

Factulinker Pro includes a complete accounting module (currently in beta) adapted to the General Accounting Plan for SMEs:

• Daily Ledger and General Ledger.

• VAT Ledgers (input and output) with export to the AEAT.

• Balance Sheet, Income Statement, and Trial Balance.

• Automatic generation of entries from sales and purchases.

• Fiscal year close and cost centers by store or warehouse.

Regulatory Compliance

In Spain, fiscal and labor compliance is not optional. Factulinker Pro natively incorporates everything necessary:

• Adapted to Verifactu: full compliance with the new anti-fraud regulations of the Tax Agency. Generated invoices are fully legally valid from day one.

• HR Management: advanced time control, clocking in/out, rosters, and time banks. No need to pay for additional tools or external integrations.

Factulinker Pro vs. Traditional ERPs

To visualize the platform's real impact, we present a comparison based on real management scenarios:

Use Cases

Case 1: The Digital-Native Brand Opening Its First Flagship Store

Imagine a streetwear brand with €2 million in Shopify sales deciding to open a physical store in Madrid. With a traditional system, the POS would be disconnected from the website. A surge in demand on social media could generate dozens of online sales for products no longer in the warehouse.

With Factulinker Pro, the physical store and Shopify operate as a single system. The store team can place online orders from the in-store POS and ship them directly to the customer's home. Stock, cash, and commissions: all synchronized in real-time. If the customer accumulated loyalty points by shopping online, they can redeem them the same day at the counter or self-service kiosk.

Case 2: The B2B Distributor Wanting to Enter the B2C Channel

A hair salon supply distributor with 15 years of experience in the professional channel wants to launch an e-commerce store for the general public, while maintaining special rates for B2B customers.

Factulinker Pro manages both worlds from a single panel: B2B customers see their volume discount prices when logging in; the end consumer sees the standard retail price. The warehouse processes both types of orders with the same optimized picking routes. Mass invoicing allows for closing the administrative cycle with B2B customers without dedicating hours to manual delivery note management.

Artificial Intelligence at the Service of Operations

At Factulinker Pro, we didn't include AI just because it's trendy. We integrated it because it solves a specific problem: operational data analysis remains a barrier for most management teams.

NOA, our AI Assistant, allows natural language queries directly on the ERP. "What was the best-selling product in the Barcelona store last month with a margin over 40%?" The answer comes in seconds — no complex spreadsheets, no reliance on data analysts.

Real Loyalty and Scalability

Retaining a customer is much more cost-effective than acquiring a new one. Factulinker Pro includes a loyalty ecosystem that connects the online and offline worlds: unified points programs, QR Wallets, vouchers, and gift cards. A customer can accumulate points on the website on a Sunday and redeem them on Tuesday at the physical store via the POS or kiosk.

For business models with franchises or multiple fiscal entities, the architecture is designed to scale with inventory control by location, centralized performance monitoring for each point of sale, perfectly separated accounting, and an independent license per entity, guaranteeing fiscal traceability and operational autonomy for each franchisee.

An Implementation Process Without Surprises

Adopting a new ERP is always a critical moment. That’s why at Línea Gráfica, we have designed a phased implementation process that covers everything from initial analysis to post-launch support:

• Initial analysis: review of current sales, purchasing, warehouse, invoicing, and POS processes. Definition of pricing structures, warehouses, stores, users, and permissions.

• System configuration: company setup, fiscal configuration, invoicing series, printing templates, and personalized emails.

• Data upload: import of customers, suppliers, products (with EAN, references, prices, images, and minimum stock), rates, and pricing rules.

• Integrations: connection with online store, Verifactu, dataphone, and shipping carriers.

• Team training: practical training for sales, warehouse, purchasing, and administration staff, with user manuals and initial support.

• Go-live: on launch day, one of our technicians physically attends the store for the entire day to resolve incidents in real-time and confirm the pilot rollout.

• Post-launch support: resolution of queries, fine-tuning, and access to system updates and future integrations.

Transparent Pricing, No Fine Print

Factulinker Pro has a clear and scalable pricing structure based on the number of users, with chat support included in all plans:

(Prices exclude VAT. Implementation service quoted separately.)

Optional modules are contracted independently: additional POS (€19/month per station), dataphone (€17/month per unit), time control (€5/month per employee), unified customer service (€5/month per employee), CRM (€5/month per employee), and Self-Service Kiosk (€19/month per station).

Conclusion: The Future of Management Is Here

Factulinker Pro is not an experiment or a beta product. It is the crystallization of over 20 years solving real problems in the digital ecosystem, with over 600 e-commerce projects completed and more than 4,000 clients who have trusted Línea Gráfica.

Many businesses grow fast, but their management systems fall behind, acting as an anchor that slows expansion and erodes margins through operational inefficiencies.

If your company is at the point where manual processes no longer scale, the warehouse becomes chaotic during peak season, or omnichannel creates more problems than competitive advantages, Factulinker Pro is the solution we have built for you.

E-commerce shows no mercy to the slow or inefficient. Equipping your team with the right tools is no longer a competitive advantage: it's a matter of survival. And today, that tool has a name: Factulinker Pro, by Línea Gráfica.