Pretty Ballerinas is a Spanish artisan footwear brand with an international presence. With the goal of getting more value from their database and increasing revenue attributed to the email channel, they launched a Marketing Automation strategy with Línea Gráfica, powered by Connectif.

Acquisition, Conversion and Retention

How we combined Paid Media and Marketing Automation to scale Pretty Ballerinas' sales internationally.
+33.5%

Total ecommerce revenue

+102.1%

Newsletter revenue

+12.2%

Database users

Two pillars, one goal:

We combined high-performance acquisition with intelligent automation to turn every visit into a real sales opportunity.

Paid Media

Paid Media

Google Ads and Meta campaigns targeting high-intent shoppers across the UK, Germany and Spain — built to capture demand in key international markets.

Max ROAS €36.64 Spanish market
Marketing Automation

Marketing Automation

Abandoned cart, loyalty, win-back and reactivation workflows in Connectif, transforming the customer database into a consistent revenue engine.

Max ROAS +102,1% Newsletter Revenue
Resultados del caso de éxito

The power of an integrated digital strategy

By combining Paid Media acquisition with Automation-driven retention, every new user we brought in had a second purchase opportunity through automated workflows.

+62% Total web revenue
+33,5% Total ecommerce turnover
+12,2% Database growth
€15 ROAS - Meta Ads account average
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