Mobile App for your Ecommerce: Advantages and Features

App Móvil para tu Ecommerce: Ventajas Y Características
Nowadays, the use of mobile phones for browsing and making online purchases is so widespread that it has eclipsed the computer. For this reason, and because they offer better performance and fluidity than a mobile version of the website, applications are undoubtedly something that every e-commerce must have. It doesn't matter what type of business or its size , because if you are a small company, a mobile app dedicated exclusively to your store will help new users get to know your brand. If, on the other hand, you are a larger company with a larger customer base, the app will allow you to retain them more easily, as well as continue to attract new customers. Below we will show a series of advantages and features with which a mobile application would give your online store a leap in quality.

Advantages and Features of having a Mobile App

Greater user comfort

As we mentioned previously, navigation and use of functions is much more satisfying in an app than in the mobile web version . Mainly because of the huge difference in speed and fluidity. Making the user feel comfortable and not wasting their time is essential, since a bad experience compared to the competition due to clumsy and cumbersome navigation can make them abandon our website, making us lose a sale, and what is worse, a potential repeat customer. For this reason, a mobile app allows the user to navigate as easily as possible and almost instantly between sections and purchasing processes , which helps them enjoy a great experience in our ecommerce.

Sending notifications and better communication

By using push notifications we can keep the user informed as quickly and efficiently as possible about news, promotions and offers, or special consumer situations. All of this leads to an improvement in two-way communication between customers and brands, allowing them to personalize messages according to the situation they are in, as well as establishing a chat where they can resolve any questions they may have.

Taking advantage of unique mobile features and functionalities

Due to the many exclusive features that mobile phones offer us, it would not be very smart not to benefit from and make use of them. Using GPS location, we can know where the customer lives and thus be able to personalize the offer according to their location (closest physical store, knowing characteristics of the area or city to send messages with which they feel more identified, being able to segment customers by areas without having to register, etc.). In addition, with the mobile app we can scan codes for discounts or promotions through the phone's camera.

Customer loyalty

Mobile applications are one of the best options to build customer loyalty . The convenience and ease of making a purchase or browsing our products creates a feeling of comfort and confidence on the part of the consumer, which will undoubtedly lead to recurrent use of the application. At LíneaGráfica we consider it one of the great medium/long-term advantages that would bring the greatest benefits to your e-commerce.

Attracting new customers to the online store

There are a huge number of users who only purchase through mobile apps , so reaching them can be a huge and significant boost to your business. Many consumers may find browsing the web cumbersome (remember that most only use a mobile phone), so when they find an e-commerce site with the features, services and products they are looking for, and that can also do everything intuitively and quickly in the app, it is difficult for them not to become a customer (and also to build loyalty).

Personalization according to the type of ecommerce

On the other hand, each company and sector is unique, so each one must be studied in depth in order to get the most out of this tool, maximizing the benefits and advantages for your online store.

Would you like to have your own APP?

At Linea Gráfica we are specialists in creating apps and many other services for your online business , so do not hesitate to contact us and ask for free, and without any obligation we will advise you on your project.
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