How to integrate Google Shopping in Prestashop

Cómo integrar Google Shopping en Prestashop

Among the most celebrated virtues of PrestaShop, its ability to adapt to any eCommerce project through templates or modules remains fundamental to understanding its well-deserved success.

As we have seen in previous posts, the market for modules is as extensive and attractive as it is terrifying. It is time to put on our PrestaShop guides' suit again to propose an ideal tool to stand out on the web: 'Google Shopping' , the product search engine of the digital giant.

Below we offer you all the information, keys and steps to integrate it into PrestaShop in the easiest way . You love things that work the first time, right? Well, gather all the positivity and value in the world. In less time than it takes to have a snack, you will be enjoying its features. And remember to open more sales channels for your online store thanks to the different Marketplaces :)

What is Google Shopping?

Constantly changing since its launch in 2011, Google Shopping focuses on offering product results with images and prices when performing searches on Google. That is, if we search for “polar watch”, Google Shopping will display a window display of the products that best fit our search at the top of the results list. Integrar Google Shopping en PrestaShop Such a visual impulse, which even reserves a space to report on its condition , consumer opinions and how much shipping will cost, has evolved along with our need to have everything at hand and in as few clicks as possible. Now it's our turn to make the most of it.

How to upload products to Google Shopping?

In order for our products to enjoy the powerful visibility offered by Google, we must register them through an account on the ' Google Merchant Center ' platform. Its configuration is especially simple: fill in the data and minimum requirements to validate the products. With this, we will make Google recognize our company's data in the next step and focus its sights on our products, thus making it easier to promote them. Integrar PrestaShop en Google Merchat Center Once we have it, we need to create an account in 'Google Adwords ', the engine through which Google allows us to create advertising campaigns. And just like ' Google Merchant Center ', its configuration does not require much effort. Through this platform Google monitors the investment in advertising, gives it meaning in the form of graphics and claims the money from the campaign. " You only pay for the results. If there are no visits, you do not pay ." It is that simple how they are sold on their official website.

Integrate Google Shopping in PrestaShop

Once we have both accounts ready to use, it is time to install the ' Google Shopping ' module, which is already included in the latest versions of PrestaShop. There are different ways to integrate this attractive Marketplace into PrestaShop, but consider that through the module, the cumbersome task of creating the feed for our business is much simpler. Once we have installed it, we access its configuration. The module offers us the possibility of tweaking a good handful of parameters, as well as choosing the export method that best suits us (by categories or brands) for the feed that we will deliver to Google . Configurar Google Shopping en PrestaShop

Finally, we will be given two options to automatically update our catalogue without having to add products to the platform. We choose the first one “ By physical file updated by Cron Task ” to create a CRON task on the server that is responsible for updating this information.

If we already have both the XML file and the CRON task, the final touch to the 'Google Shopping' configuration is in 'Google Merchant Center'. There we must upload the generated file through our account and then click on “Feeds”. Set the new settings, enter the credentials required for each step and check the “Shopping” box at the end of the process , thus enabling the feed for 'Google Shopping'.

Activar Google Shopping en PrestaShop

Why is it essential for your PrestaShop store?

Defending Google's visual platform is very easy and convincing. Thanks to it, we will gain a greater presence on the web . The search engine of search engines should be the best friend of our products, so having it as an ally is a really interesting starting point.

Google Shopping is essential to becoming even more identifiable. We live in the age of “less is more,” something that inevitably accompanies the new philosophy of the online buyer. The fewer clicks, the faster and more effective the sale of any product . (Amazon would be very much in agreement with this).

Google Merchant Feed PrestaShop

The key is to create interest in our brand, so that the consumer is attracted by both our products and the way we offer them. 'Google Shopping' is a shortcut to avoid headaches. Do you want customers? Go get them and let your brand (and its competitive prices) do the rest.

Furthermore, thanks to the powerful analysis system offered by Google Shopping, we can keep track of which items generate the most conversions. What is this for? Simple: imagine that your shop's bicycles are breaking records for clicks every week, but that no one is interested in the skates. Through its analysis, we could establish new offers that would boost sales of the second product more easily.

Get started with Google Shopping with Línea Gráfica

As you have seen, Google Shopping campaigns allow you to create individual ads for each of the products you have in your stock. These ads not only appear in the Google shopping section, but also in the search results and with notable visibility. If you are interested in taking your items to an effective level of visibility , the Graphic Line option will save you a good handful of headaches . Planning a campaign structure and optimizing it is our main task. Thanks to the impact of the product on the largest number of people, your store's sales will increase and you will see your work rewarded. Please use the comments box to detail your experience. If you need more information after what has been said, just contact us. We are at your disposal at any time and for any questions.
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