PrestaShop Module Google Analytics 4 (GA4) – E-commerce Events & Consent Mode v2

• Adds the Google Analytics 4 gtag with your measurement ID, without touching any code
• GA4 e-commerce events across the whole funnel: view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info and purchase
• Customer events: sign_up (registration) and login
• Each event with its own switch in the configuration
• Consent Mode v2: consent denied by default if you use another cookie manager (and it works with LG Cookies Law)
• Compatible with PrestaShop 1.7, 8 and 9 (up to 9.2, the latest version), Hummingbird theme included

Better measurement means better strategies for your business. You will know what works and what doesn’t, and can adapt your actions to what your audience wants.

Add e-commerce events to your online store to get the most out of your Google Analytics 4 reports.

The module uses the dataLayer to report the information from every page visited to GA4.

The module automatically records the 40+ predefined events, with their parameters, that are triggered by basic interactions with your website:

• first_visit (first visit)
• session_start (session starts)
• page_view (a page is displayed)
• view_search_results (search results are displayed)
• scroll (the user scrolls to the bottom of the page)
• Etc.

See all events:

https://support.google.com/analytics/answer/9234069

The module also records additional custom e-commerce events, with no complex technical implementation required:

• purchase (purchase completed)
• begin_checkout (checkout started)
• add_to_cart (a product is added to the cart)
• view_cart (the cart is displayed)
• view_item (a product is shown to the user)
• view_item_list (a product list is shown to the user)

Follow the steps below to create your Google Analytics 4 property.

• In Google Analytics, click Admin.
• In the Account column, make sure the right account is selected.
• In the Property column, select the Universal Analytics property that currently collects data for your website.
• In the Property column, click GA4 Setup Assistant. It is the first option in the Property column.
• Click Get started under “I want to create a new Google Analytics 4 property”.
• Click Create property.

Analytics then creates your new Google Analytics 4 property, copying basic settings such as the property name, URL, time zone and currency from your Universal Analytics property.

This module is designed for users who currently use Universal Analytics and want to migrate to Google Analytics 4. So before following these steps, make sure you have your Universal Analytics account.

By default, the module records Google Analytics 4 events. If you want to enable additional features such as standard Google Analytics and Google Ads, the user must give their consent, so we recommend adding a mechanism, such as a cookie module, that lets users accept the additional measurement cookies.