PrestaShop Module Google Analytics 4 (GA4) – E-commerce Events & Consent Mode v2

• Adds the Google Analytics 4 gtag with your measurement ID, without touching any code
• GA4 e-commerce events across the whole funnel: view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info and purchase
• add_to_wishlist with the PrestaShop Wishlist module, and refund: refunds and credit slips are deducted from your GA4 revenue from the server (Measurement Protocol)
• Customer events: sign_up (registration) and login
• Each event with its own switch in the configuration
• Consent Mode v2: consent denied by default if you use another cookie manager (and it works with LG Cookies Law)
• Compatible with PrestaShop 1.7, 8 and 9 (up to 9.2, the latest version), Hummingbird theme included

Better measurement means better strategies for your business: you will know what works and what does not, and you can adapt your actions to what your audience wants.

The module installs the official Google tag (gtag.js) on your PrestaShop store and sends e-commerce events with their parameters (products, prices, currency and order value) to Google Analytics 4 through the dataLayer, with no coding.

GA4 records its automatic and enhanced measurement events on its own, for example:

• first_visit (first visit)
• session_start (a session starts)
• page_view (a page is displayed)
• view_search_results (search results are displayed)
• scroll (the user reaches the bottom of the page)

On top of that, the module sends the e-commerce events recommended by Google, which you can enable one by one in its settings:

• view_item_list (a product list is displayed)
• select_item (a product is selected from a list)
• view_item (a product page is displayed)
• add_to_cart (a product is added to the cart)
• add_to_wishlist (a product is added to a wishlist, with the PrestaShop Wishlist module)
• remove_from_cart (a product is removed from the cart)
• view_cart (the cart is displayed)
• begin_checkout (the checkout starts)
• add_shipping_info (a carrier is chosen)
• add_payment_info (a payment method is chosen)
• purchase (completed order, sent only once per order)
• refund (credit slips and refunded orders, sent from the server; needs the Measurement Protocol API secret of your data stream)
• login and sign_up (customer login and registration)

Setup in 4 steps

• In Google Analytics, go to Admin and create a Google Analytics 4 property (or use the one you already have).
• In Data streams, add a Web stream with your store URL and copy the Measurement ID (it starts with G-).
• In the module, paste the Measurement ID and tick the events you want to send.
• Save and check in Reports > Realtime (or in DebugView) that the events arrive.

Google Ads: if you add your conversion ID (AW-…) and conversion label, the module sends the purchase conversion with its value, currency and order ID, only once per order.

Consent Mode v2: you can make consent start as denied (analytics and advertising) to comply with the GDPR. To update it when the visitor accepts cookies, your store needs a cookie banner or module compatible with Consent Mode.

Debug mode: enable the DebugView option to see live, in Google Analytics, every event your store sends while you set it up.