Quimipool, a Leading distributor of pool care products, has managed to gain the recognition of its customers thanks to its variety and quality. In addition, for Línea Gráfica it is One of our longest-running and multidisciplinary projects However, despite its success, Quimipool identified the need to revitalize its ecommerce and strengthen its SEO strategy to remain competitive in the digital world.

Working for so long with the fantastic Quimipool team has been essential to scale up the project until it becomes one of the benchmarks in the swimming pool material sector in Spain. Together, we draw up strategies to enhance the most relevant elements of the catalogue and to position the core business groups year after year.

Miguel Pineda
SEO Manager

The main challenge that Quimipool faced was to carry out a Complete restyling of your current ecommerce, improving both aesthetics and functionality of their platform. In addition, they sought to improve their online visibility through a effective SEO strategy to increase impressions, clicks and improve average position in search results.

  • Improve user experience.
  • Update the ecommerce design layer.
  • Improve Core Web Vitals indicators.
  • Increase SEO performance.

At Línea Gráfica, we took on the challenge of helping Quimipool revitalize its ecommerce and enhance its online presence. Our team of ecommerce development and SEO experts got to work to transform Quimipool's Prestashop platform and optimize its SEO strategy.

We made a Complete restyling of your ecommerce, Improving the user experience,optimizing functionality and giving a new look to the design to make it more attractive. In parallel, we implemented a Custom SEO strategy that included on-page optimization, Core Web Vitals optimization, and relevant content creation to improve Quimipool's online visibility.

And what do we get?

As a result of our collaboration with Quimipool, we have achieved:

  • Successful Ecommerce Restyling: We carried out a complete restyling of Quimipool's Prestashop platform, improving the user experience and the functionality of the site. The new, more modern and attractive design has increased user interaction and generated a positive response in the perception of the brand.
  • Increase in Impressions: As a result of our customized SEO strategy, Quimipool's impressions increased by 49.29% in the first 3 months after the restyling, compared to the previous season. This means that Quimipool's products were shown much more frequently in Google search results, increasing the brand's visibility.
  • Increased Clicks: With our SEO strategy, Quimipool experienced a 34.43% increase in clicks. This indicates that more people not only saw Quimipool's products in search results, but also clicked through to visit their website and explore their offerings. This was only in the first 3 months after implementing the changes, which we are still developing.
  • Improvement in the Middle Position: We also managed to improve Quimipool's average position in search results by 10%. This shows that Quimipool's products are appearing in a higher position on search results pages, which often leads to more clicks and visits to the site.
  • Increase in Online Traffic and Sales: Thanks to the ecommerce restyling and improved SEO strategy, Quimipool saw an overall increase in traffic to its website and online sales. This increase indicates a growth in Quimipool's customer base and improved overall business performance.

Results

+34%

Clicks

+49%

Impressions

+34%

Organic Traffic

Unlock the potential of your e-commerce

Does your ecommerce site need a facelift? Do you want to boost your online presence with an effective SEO strategy? At Línea Gráfica, we can help you achieve both goals and more. Contact us today to learn more about how our ecommerce development and SEO services can boost your business!