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PureEgo, a men's fashion ecommerce, needed a robust and scalable platform that could support its continued growth. The previous platform, Prestashop, had limitations in terms of scalability and performance, affecting operational efficiency and user experience. In addition, product catalog management and business operations needed to be made more efficient to keep pace with the modern, demanding market.

In terms of design, the biggest challenge was to achieve a renewed image while respecting the design of the previous e-commerce site as much as possible and adding certain improvements. We worked closely with the client to improve usability and user experience based on their sector and particular needs. A strong emphasis on the image and a coherent and clear content structure.

Patricia Bone
Project designer

PuroEgo faced the challenge of switch to a platform that had no limitations in terms of scalability and performance.

The challenge for the Línea Gráfica team was to create a Complete migration to Shopify Plus without disrupting business operations, while improving the design and functionality of the website.

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To address these challenges, we undertook a full migration to Shopify Plus, focusing on several key aspects:

Platform Migration 

We successfully migrated to Shopify, allowing PuroEgo to improve its scalability and performance.

Custom Design 

We developed a design fully adapted to PuroEgo's brand image on Shopify, ensuring a unique and coherent visual experience that reflects the quality and style of its products.

Key Integrations 

We implemented integrations with Hermes, Connectif, Outvio, Miravia, Kiwi Sizing, Meta and Google Merchant. These integrations created a fluid and efficient ecosystem that significantly improved daily operations and facilitated the management of promotional campaigns.

Advanced Features 

  • Product Variants and Additional Fields:We added advanced options for managing product variants and additional fields required for exports.
  • International Selling with Shopify Markets:We facilitate international expansion, allowing PuroEgo to sell in multiple markets with ease.
  • Improved Customer Area:We have improved the interface and functionality of the customer area, increasing user satisfaction.

 

And What Do We Get?

Thanks to our work with PuroEgo, we achieved:

  • Greater Scalability:The new Shopify Plus platform is ready to support increased transaction and product volumes without compromising performance.
  • User Experience Optimization:The redesign and new features significantly improved the online shopping experience, increasing customer satisfaction.
  • Operational Efficiency:Advanced integrations and customizations enabled more efficient e-commerce management.
  • International Expansion:We facilitate sales in multiple markets, expanding PuroEgo's reach globally.

Conclusion:

The migration to Shopify Plus and the improvements implemented have allowed PuroEgo no to only optimize your user experience but also to facilitate a more efficient management from suecommerce. This has led to a significant growth already on Greater customer satisfaction.

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Take advantage of Shopify's potential

Do you need to migrate your ecommerce to a more powerful platform like Shopify? Are you looking to improve the user experience and performance of your site? At Línea Gráfica, we can help you achieve this. Contact us today to learn more about our Shopify development services!