Salud Natural is a leading online herbalist in the sale of natural products. Thanks to its extensive catalogue, its variety of offers, fast shipping and very attentive customer service, it has managed to position itself among one of the most important e-commerce sites for natural food and dietetics.

It was founded in 2012, and currently has a logistics warehouse with More than 15,000 references and one physical store in Madrid. It has a team of 20 professionals that cover all areas of the company, and collaborate with external companies specialized in ecommerce.

Its turnover volume is higher than the 7 million euros.

Working with Sergio for Herbolario Salud Natural is a very rewarding experience. His business has very specific needs and expectations, which requires personalized attention and clear and effective communication. Throughout the process, a relationship of trust and collaboration has been established in order to understand and meet the client's objectives. In general, working with Herbolario Salud Natural is a constant learning process and an opportunity for continuous improvement, since innovation and experimentation are part of the roadmap, which becomes a nice challenge to improve every day.

Jose Antonio Borja Ferrari

Marketing Automation Manager

The challenge

Herbolario Salud Natural sought to be able to adopt a effective long-term Marketing Automation strategy, capable of:

- Hyper-personalize customer experience in the online store.

- Tackle different channels from a single platform.

- Optimize time and resources in campaign management.

- Increase efficiency of digital marketing actions.

- Analyze the data to achieve continuous improvement.

- Driving growth and success of the business.

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Our work

For us it has been a challenge exciting, since we have been able to establish automated and personalized strategies with which we have contributed to the growth and positioning of Herbolario Salud Natural as a leading company.

For this, we have used a Advanced Marketing Automation Tool which has allowed us to carry out specialized flows thanks to the algorithm machine learning and to the focus data first.

All this has resulted in the success and positioning of Herbolario Salud Natural as a reference in its sector.

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Results

57%

Customers make purchases thanks to a personalized support workflow

+86%

Increase in the opening rate of personalized emails

+114%

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