{"product_id":"modulo-prestashop-estadisticas-ventas-margen-producto","title":"PrestaShop sales and margin module: product profitability report and price history","description":"\u003cp\u003eThe \u003cstrong\u003ePrestaShop sales and margin module\u003c\/strong\u003e calculates the \u003cstrong\u003eproduct margin\u003c\/strong\u003e of every sale with the cost it had on that day and matches it with the \u003cstrong\u003eprice history\u003c\/strong\u003e, cost and stock. Reports by product, category, brand, country and customer group, comparison with the previous period and CSV export. \u003cstrong\u003eCompatible with PrestaShop 9.2\u003c\/strong\u003e and with PrestaShop 1.7, 8 and 9, with no overrides.\u003c\/p\u003e\u003ch2\u003eWhy PrestaShop statistics don't tell you how much you earn\u003c\/h2\u003e\u003cp\u003ePrestaShop's statistics tell you how much you sell, but not how much you earn on each product. And if you calculate your profit margin with today's cost, you get it wrong for everything sold before the supplier's last price increase. When you change a price, you also can't tell whether you sold more or simply earned less.\u003c\/p\u003e\u003ch2\u003eWhat the sales and margin module does\u003c\/h2\u003e\u003cp\u003eThe module stores, for every order line, the cost, category and brand the product had on the day of the sale. With that it calculates your true product margin and matches it with the history of price, cost and stock. On install it processes your past orders: you see the margin of the last 12 months from day one.\u003c\/p\u003e\u003ch2\u003eEverything it includes\u003c\/h2\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eMargin with the cost at the time:\u003c\/strong\u003e it uses the cost saved in the order; if missing, the current cost or the cost of the pack components, and if there is none, a default margin that you decide. Every figure shows how much is actual and how much is estimated.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eSales and profitability by whatever you need:\u003c\/strong\u003e period, product, combination, category, brand, country and customer group. Sales, units, orders, average order value, cost, margin, margin percentage and markup.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eComparison with the previous period\u003c\/strong\u003e on every indicator, and evolution charts by day, week or month.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eFrom the total down to the order:\u003c\/strong\u003e every row leads to the orders that make it up.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003ePrice, cost and stock history:\u003c\/strong\u003e it stores only the changes, with a daily snapshot by cron or when the back office is opened. For each price change it shows the before and after (units per day, sales and margin) and how many extra units you need to make up for a price cut.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eDiscounts and refunds properly allocated:\u003c\/strong\u003e coupons are spread across the lines and credit slips are deducted from the right line. Multi-currency using the order's exchange rate.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eData quality:\u003c\/strong\u003e percentage of lines with a cost, products without a cost and cost import by CSV, with the option to also save them in the catalog.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eReconciliation with PrestaShop:\u003c\/strong\u003e one screen compares its figures with the native dashboard and explains every difference.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eAlerts:\u003c\/strong\u003e sales below cost, negative margin and margin under the threshold you set.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eSeparate permissions:\u003c\/strong\u003e the \"Sales\" tab shows no costs; \"Profitability\" does. Each employee profile sees what you give it.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eCSV export\u003c\/strong\u003e ready for Excel (French locale too).\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eOptional heatmap:\u003c\/strong\u003e off by default; while it is off it adds nothing to your store. When enabled it only records visitors who accept analytics cookies (with our EU Cookie Law GDPR module or with Google Consent Mode), and never sessions, keystrokes, forms, IP addresses or customers. You see clicks, scroll and movement on the product, category, home or cart page itself, by device and dates, matched with the product page conversion.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eTechnical:\u003c\/strong\u003e PrestaShop 1.7 to 9.2, multistore, 6 languages, no overrides, batch processing for large catalogs and order volumes, GDPR hooks, and data is kept on uninstall (unless you ask to delete it).\u003c\/li\u003e\u003c\/ul\u003e","brand":"LÍNEA GRÁFICA, Especialistas en Comercio Electrónico, S.L.","offers":[{"title":"Default Title","offer_id":67887906292021,"sku":null,"price":33.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/01_PORTADA_lgsalesmargin_ES.png?v=1792579460","url":"https:\/\/www.lineagrafica.es\/en\/products\/prestashop-module-sales-statistics-product-margin","provider":"LÍNEA GRÁFICA, Especialistas en Comercio Electrónico, S.L.","version":"1.0","type":"link"}