{"product_id":"modulo-google-ads-conversiones-mejoradas-remarketing-prestashop","title":"Google Ads for PrestaShop: Enhanced Conversions and Dynamic Remarketing","description":"\u003cp\u003e\u003cstrong\u003eGoogle Ads module for PrestaShop\u003c\/strong\u003e with purchase conversion tracking (value with or without tax, currency and no duplicates), enhanced conversions with hashed customer data only with consent, and dynamic remarketing with your Merchant Center feed ids. Compatible with Consent Mode v2, with a checker that tells you whether everything reaches Google Ads.\u003c\/p\u003e\u003ch2\u003eGoogle Ads conversions and remarketing in one module\u003c\/h2\u003e\u003cp\u003eEverything Google Ads needs from your shop \u003cstrong\u003ein one module\u003c\/strong\u003e: the \u003cstrong\u003epurchase conversion\u003c\/strong\u003e to measure and bid for sales and \u003cstrong\u003edynamic remarketing\u003c\/strong\u003e to show every visitor the products they viewed again. What you usually buy separately comes together here and is set up in two minutes: paste the conversion ID (AW-…) and the purchase label, and you are done.\u003c\/p\u003e\u003ch2\u003eSales without duplicates and GDPR-ready enhanced conversions\u003c\/h2\u003e\u003cp\u003eEvery sale arrives \u003cstrong\u003eonly once and with the right amount\u003c\/strong\u003e: value with or without tax and shipping, as you measure it, minus vouchers, in the order currency, with the order reference as transaction id and flagging new customers. If the customer reloads the confirmation page or comes back to it from the email, the conversion is not repeated. \u003cstrong\u003eEnhanced conversions\u003c\/strong\u003e send the email, phone and address hashed with SHA-256 in the browser, and only if the customer gave consent, so Google attributes more sales without breaking the GDPR. With your Merchant ID, the conversion also carries the cart items.\u003c\/p\u003e\u003ch2\u003eDynamic remarketing with your feed ids and a checker\u003c\/h2\u003e\u003cp\u003eDynamic remarketing sends \u003cstrong\u003eview_item, add_to_cart and purchase\u003c\/strong\u003e with the same ids as your Google Merchant Center feed (compatible with lgfeeds: product or product-combination, with a prefix if you use one), also when the combination changes and on AJAX add to cart. It respects the consent of lgcookieslaw or Google Consent Mode v2, in basic mode (the tag waits for \"accept\") or advanced mode. And you know whether it works: a \u003cstrong\u003eback-office checker\u003c\/strong\u003e with traffic lights tells you if the tag loads in your customers' browsers, how many orders of the last 7 days reached Google Ads, how many with enhanced data and whether remarketing runs; with the \"Check in my shop\" button you test it yourself, and it warns you if another module loads the same tag and duplicates your sales.\u003c\/p\u003e","brand":"LÍNEA GRÁFICA, Especialistas en Comercio Electrónico, S.L.","offers":[{"title":"Default Title","offer_id":67623234011445,"sku":null,"price":33.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/0262\/3797\/files\/01_PORTADA_lggoogleads_ES.png?v=1791042281","url":"https:\/\/www.lineagrafica.es\/en\/products\/google-ads-enhanced-conversions-dynamic-remarketing-prestashop-module","provider":"LÍNEA GRÁFICA, Especialistas en Comercio Electrónico, S.L.","version":"1.0","type":"link"}